Omnichannel messaging
Reach your customers on every channel
What is omnichannel messaging?
Omnichannel messaging is the ability to communicate with your customers across multiple channels—email, SMS, WhatsApp, push notifications, web chat, and more—through a unified, connected system.
It’s not just about sending messages everywhere. It’s about sending the right message, on the right channel, at the right time—without duplicating effort or losing context.
With Klaviyo, every message is powered by a single customer profile and orchestrated by AI, so your campaigns and conversations always feel personal and connected.
Why does omnichannel messaging matter?
Capture attention, build trust, and boost conversions with coordinated, cross-channel conversations. With Klaviyo’s omnichannel messaging, you can:
– Unify your channels into one platform—no more jumping between tools.
– Let AI choose the best channel based on each customer’s engagement patterns.
– Avoid over-messaging by orchestrating message timing and frequency intelligently.
– Personalize at scale using data from every interaction and behavior.
– Reach customers where they are, whether that’s email, SMS, WhatsApp, or web chat.
Go beyond plain-text messages. Use RCS and WhatsApp to send immersive messages with rich visuals, tap-to-act buttons, and real-time engagement tracking—turning passive notifications into dynamic, two-way conversations.
Why choose Klaviyo for omnichannel messaging?
Klaviyo’s omnichannel messaging is designed for the way customers engage with B2C brands, and built for how B2C marketers work. Most platforms add new channels as afterthoughts, but Klaviyo builds messaging around a shared data foundation. That means:
– One platform for every message: From promotional email campaigns to two-way chats across SMS, push, WhatsApp, and more, Klaviyo lets you manage every type of message in one place. Whether you’re launching a product or answering a question, each message draws from the same real-time customer data—so every interaction feels personal.
– AI-driven orchestration: Klaviyo’s AI-powered channel affinity routes each message based on real-time engagement data.
– Context-rich messaging: Every conversation is informed by past behavior, purchases, and preferences.
– Two-way experiences: Native support for conversational messaging is available on WhatsApp, RCS, and web chat and DMs.
Klaviyo gives you the power to message smarter—not just more.
Key features of Klaviyo’s omnichannel messaging
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Multi-channel messaging |
| |
|
Channel affinity |
AI predicts the best channels for each customer and adapts in real time. | |
|
Visual campaign builder |
Plan and execute messages across channels from a single drag-and-drop canvas. | |
|
Conversational messaging |
Native support is available for two-way chats via WhatsApp, RCS, and web chat (coming soon). | |
|
Advanced reporting |
Measure engagement, deliverability, and conversion across all channels. | |
How to get started with Klaviyo’s omnichannel messaging
1. Activate your messaging channels. Add email, SMS, push, WhatsApp, and more to your Klaviyo account.
2. Sync your data sources. Unify your customer behavior, purchase history, and engagement data.
3. Build your messaging plan. Use Klaviyo’s omnichannel campaign builder to map sequences across audiences and channels.
4. Let AI route and refine. Use Klaviyo’s channel affinity to personalize the journey and avoid message fatigue.
5. Measure and optimize. Track channel-level performance to refine your messaging strategy.
Klaviyo makes it easy to meet customers wherever they are—without sacrificing personalization or speed.
Whether you’re sending a cart reminder via SMS, a product launch via email, or a support follow-up through WhatsApp, Klaviyo helps you make sure your messaging feels connected—not chaotic.