Omnichannel reporting
One source of truth for every message, channel, and customer interaction
What is omnichannel reporting?
Omnichannel reporting is the ability to monitor, compare, and analyze performance across every messaging channel in one place across email, SMS, push, WhatsApp, and more.
And it goes far beyond revenue attribution. With Klaviyo, you get a unified view of how every campaign, message, and channel performs—from clicks and conversions to timing and engagement trends.
This way, you can see exactly which campaigns performed best and which messages drove conversions, and you can measure your marketing and service impact to see how they moved customers through the funnel.
Why does omnichannel reporting matter for B2C marketers?
With omnichannel reporting, you can stop guessing and start optimizing. With Klaviyo’s omnichannel reporting, marketers gain:
– One dashboard for all channels—no more switching tools or exporting spreadsheets.
– Granular insights by message, channel, and audience.
– Campaign-level and flow-level performance metrics, side by side.
– Clear visibility into engagement trends and opportunities to improve.
– Attribution data you can trust, connected to actual revenue outcomes.
– Real-time engagement metrics across channels—see what’s working, adjust timing or messaging, and optimize campaigns before they finish running.
Why choose Klaviyo for omnichannel reporting?
Marketing should be both measurable and actionable, no matter which channels you use. Most platforms treat reporting as an afterthought. Klaviyo builds it into everything, with:
– Real-time updates that reflect the latest customer behavior across every touchpoint
– Unified views across email, SMS, push, WhatsApp, and more
– Custom filters and views to compare audience performance or isolate specific campaigns
– Message-level performance for every step in a multi-message sequence
– Exclusion of non-marketing touchpoints, like support replies or transactional updates, so your reports reflect real marketing performance, not noise
– AI-powered channel affinity, for automatically routing future messages to the channels where they’re most likely to convert
Whether you’re measuring a product launch or a retention flow, Klaviyo shows you what matters—without the guesswork.
Key features of Klaviyo’s omnichannel reporting
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Unified reporting dashboard |
| |
|
Campaign vs. message insights |
See top-line metrics and drill down into each message’s performance. | |
|
Flow reporting |
Track engagement and conversion across automated journeys. | |
|
Engagement metrics by channel |
Compare open, click, and conversion rates across email, SMS, and more. | |
|
Audience and segment views |
Measure how different segments respond across touchpoints. | |
|
Attribution integration |
Tie reporting directly to revenue and customer journey impact. | |
How to get started with omnichannel reporting
1. Activate your messaging channels, including email, SMS, push, WhatsApp, and more.
2. Build your campaigns and flows. Plan multi-channel messaging in Klaviyo.
3. Use the reporting dashboard. Access real-time performance for every message and channel.
4. Compare and analyze. Identify your best-performing content and audiences.
5. Refine and scale. Use insights to double down on what’s working and adjust what’s not.
When you run campaigns across multiple channels, you need clear answers—fast. Klaviyo gives marketers everything they need to assess performance, optimize strategy, and prove ROI, all in one place.
No more siloed data. No more guesswork. Just simple, powerful reporting that helps you grow.