Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
BFCM omnichannel tactics to drive salesJul 8, 2025
Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.
Campaign strategy
10 expert BFCM marketing tips for 2025Jul 1, 2025
Maximize your BFCM sales with 10 proven best practices to engage shoppers and increase revenue this Black Friday and Cyber Monday.
Campaign strategy
WhatsApp vs. SMS vs. emailJun 23, 2025
Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.
Campaign strategy
Difference between RCS, SMS, and MMS for marketersJun 23, 2025
Learn the difference between RCS, SMS, and MMS. Compare features, limits, use cases, and when each messaging format is best for B2C marketing.
Campaign strategy
How to create Prime Day marketing momentum—without AmazonJun 10, 2025
Amazon Prime Day brings a surge of deal-hungry shoppers. See how ecommerce brands use email, SMS, social, and AI to capture that demand through their own channels.
Campaign strategy
11 BFCM tactics we already know consumers loveJun 3, 2025
Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.
Campaign strategy
3 wins with Klaviyo's benchmarksMay 22, 2025
Tired of guessing your performance? See how real brands use Klaviyo’s benchmark feature to sharpen strategy, refine KPIs, and cut through the noise.
Campaign strategy
The strategies that defined BFCM 2024Dec 3, 2024
Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.
Campaign strategy
November BFCM checklistNov 1, 2024
BFCM is finally here this month, so you’ll want to read our checklist to prepare. Learn how items like exclusive content and website pop-ups can help you.