Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Marketing automation
Email and SMS marketing software should be unifiedSep 1, 2022
Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.
Marketing automation
The state of email and SMS for CPGJul 28, 2022
CPG ecommerce isn’t what it used to be. Using owned marketing channels like email and SMS will help future-proof your business.
Marketing automation
The home & garden full-funnel marketing guideJul 20, 2022
Read the home furnishing and outdoor garden good industry marketing guide for brands to uplift your marketing strategy.
Marketing automation
The sporting goods full-funnel marketing guideJul 18, 2022
This full marketing funnel guide for sporting goods will show you how to make the most of the industry's evident growth opportunity.
Marketing automation
Big Heart Tea: pivoting from wholesale to DTCMay 1, 2022
When the economy contracted at the start of the pandemic, restaurants felt it quickly. That’s when Big Heart Tea pivoted from wholesale to DTC.
Marketing automation
The guide to owned growth, according to regulated brandsApr 13, 2022
These 7 regulated businesses, or "taboo brands," rely on owned media instead of third-party platforms to build their brands.
Marketing automation
Gear up for a successful 2021 holiday seasonOct 28, 2021
Learn which channels you should focus on with your holiday marketing strategy to drive deeper customer engagement.
Marketing automation
How to communicate shipping delaysOct 19, 2021
Shipping delays are continuing to haunt the retail industry, learn how to use transactional emails to communicate with customers.
Marketing automation
Differences between SMS and email marketingAug 18, 2020
What are the differences between SMS and email marketing? Find out how you’ll need to adjust your content for each channel for best conversion.