A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Email marketing
8 email subject line best practices, with real examplesSep 29, 2026
Learn how to write email subject lines that increase open rates. Get real email subject line examples and expert tips to optimize your email campaigns.
Artificial intelligence
6 Klaviyo MCP use casesSep 29, 2026
6 Klaviyo MCP use cases from an agency running 20 DTC accounts: flow audits, deliverability decay, list churn, send time trends, and weekly reporting.
SMS marketing
8 RCS use cases for Klaviyo flowsSep 29, 2026
See 8 RCS messaging examples from real DTC flows, from welcome carousels to win-back. Learn when RCS beats plain SMS and what to know before your first send.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
8 email subject line best practices, with real examplesSep 29, 2026
Learn how to write email subject lines that increase open rates. Get real email subject line examples and expert tips to optimize your email campaigns.
Email marketing
34 email marketing examples from B2C brandsSep 29, 2026
Discover the best examples of email marketing from top brands across industries, from welcome emails to promotional campaigns.
Email marketing
5 win-back email examples & strategies for successSep 28, 2026
Learn how to re-engage your lapsed customers, reduce customer churn, and boost retention rates with these best practices and real-life win-back email examples.
Plan big wins with our 2026: Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2026: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
8 RCS use cases for Klaviyo flowsSep 29, 2026
See 8 RCS messaging examples from real DTC flows, from welcome carousels to win-back. Learn when RCS beats plain SMS and what to know before your first send.
SMS marketing
4 BFCM lessons from Memorial Day SMS campaignsAug 20, 2026
See what 4 brands' Memorial Day SMS, RCS, and WhatsApp tests reveal about the offers, sends, and channels that will actually work for BFCM 2026.
SMS marketing
Cyber Monday SMS tipsJun 17, 2026
Send smarter, not more. Get 13 Cyber Monday SMS tips, from RCS shoppable messages to espresso shot segmentation, that convert when every credit counts.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
Singles' Day marketing ideasSep 25, 2026
Singles' Day runs on self-gifting. Explore 8 Singles' Day campaign ideas, with real brand examples, to personalize offers and warm up shoppers before BFCM.
Campaign strategy
Halloween email and SMS ideas Sep 25, 2026
Discover 6 Halloween marketing campaign strategies with real brand examples. Learn to test offers, use AI, and gather customer data that makes your BFCM more profitable.
Campaign strategy
9 enterprise BFCM wins from 2025Aug 6, 2026
9 real enterprise BFCM strategies with the numbers to back them up. See what Klaviyo agency partners learned last year and how they're applying it to 2026.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.