A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Legacy enterprise platforms require developers to build a segment. Klaviyo doesn't. See how that difference accelerates personalization for enterprise brands.
Campaign strategy
7 lessons to ace your back-to-school marketingJul 6, 2026
Back-to-school shopping starts in July. Get 7 marketing ideas used by real ecommerce brands to drive Q3 revenue across email, SMS, and more before the season peaks.
Artificial intelligence
AI customer service chatbotJul 6, 2026
Scripted chatbots deflect questions. AI customer service agents that read real customer data resolve them. Find out what separates the two and how to close the gap.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Stand out in the inbox during BFCMJul 6, 2026
Gmail Annotations put your deal, discount code, and images in the inbox preview before subscribers open. Set them up in Klaviyo to stand out during peak BFCM.
Email marketing
When to send Black Friday emailsJun 26, 2026
Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox—backed by Klaviyo’s latest consumer and platform data.
Email marketing
AI reads your emails before your customers do. May 26, 2026
Gmail, Apple Intelligence, and AI filters are reshaping email marketing. Learn how to optimize your emails for AI-driven inboxes and better engagement.
Plan big wins with our 2026: Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2026: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
Cyber Monday SMS tipsJun 17, 2026
Send smarter, not more. Get 13 Cyber Monday SMS tips, from RCS shoppable messages to espresso shot segmentation, that convert when every credit counts.
SMS marketing
New SMS sender ID rules in AustraliaApr 1, 2026
Australia's new SMS sender ID registration is coming. Understand ACMA's branded sender ID rules and protect your SMS program before July 2026.
SMS marketing
The new rules of SMS deliverabilityMar 5, 2026
Understand how SMS delivery works, from carrier confirmation to device-level filtering
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
7 lessons to ace your back-to-school marketingJul 6, 2026
Back-to-school shopping starts in July. Get 7 marketing ideas used by real ecommerce brands to drive Q3 revenue across email, SMS, and more before the season peaks.
Campaign strategy
Stand out in the inbox during BFCMJul 6, 2026
Gmail Annotations put your deal, discount code, and images in the inbox preview before subscribers open. Set them up in Klaviyo to stand out during peak BFCM.
Campaign strategy
6 vibe marketing examples to grow revenueJun 30, 2026
See 6 real vibe marketing examples from ecommerce brands that jumped on cultural moments, viral trends, and fan moments to drive revenue fast with AI.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.