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The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
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Jun 23, 2025
Introducing new omnichannel features: RCS, WhatsApp, & more

The next chapter of marketing automation is here. Discover how Klaviyo’s new omnichannel features help you build deeper customer relationships, increase conversions, and simplify your marketing.

Jun 23, 2025
WhatsApp vs. SMS vs. Email

Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.

Jun 23, 2025
SMS vs MMS vs RCS

Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
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Email marketing
Jun 13, 2025
How to build your email marketing funnel

Discover 9 stages of an effective email marketing funnel to help you drive more revenue with email throughout the customer journey.

Email marketing
Jun 13, 2025
Email design inspiration for 2025, plus brand examples.

7 Email design trends to keep an eye on for 2025, plus insight from industry experts.

Email marketing
Jun 11, 2025
12 Black Friday Cyber Monday email examples for 2025

Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Shinola. Learn what worked, get expert tips, and see their successful results.

Plan big wins with our 2025 Marketing Campaign Calendar

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
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SMS marketing
May 15, 2025
Combine SMS and email marketing

Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

SMS marketing
Apr 30, 2025
9 SMS integrations to un-silo SMS marketing

Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.

SMS marketing
Apr 30, 2025
6 SMS marketing use cases & why they work

Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
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Campaign strategy
Jun 23, 2025
WhatsApp vs. SMS vs. Email

Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.

Campaign strategy
Jun 23, 2025
SMS vs MMS vs RCS

Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.

Campaign strategy
Jun 18, 2025
12 BFCM promo ideas worth trying in 2025

Stand out this BFCM with 12 proven strategies to boost revenue, increase engagement, and turn one-time holiday shoppers into loyal, year-round customers.

Research, benchmarks and strategic guides

Explore Klaviyo's library of resources to help you build smarter digital relationships