A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Email marketing
13 effective email segmentation ideas, with examplesNov 6, 2026
Get email segmentation ideas for personalizing your marketing campaigns and flows, and learn how to use AI to build targeted audiences faster.
Customer service
7 Customer Agent wins Nov 6, 2026
See how 3 agencies use Klaviyo Customer Agent to book classes, save subscriptions, and screen damage claims, plus the build that nearly tripled chat conversion.
Email marketing
11 email pop-up best practices, with real-life examplesNov 6, 2026
Get tips on how to improve your email pop-up submission rates, from personalizing the pop-up experience with data to testing autonomously with AI.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
13 effective email segmentation ideas, with examplesNov 6, 2026
Get email segmentation ideas for personalizing your marketing campaigns and flows, and learn how to use AI to build targeted audiences faster.
Email marketing
11 email pop-up best practices, with real-life examplesNov 6, 2026
Get tips on how to improve your email pop-up submission rates, from personalizing the pop-up experience with data to testing autonomously with AI.
Email marketing
10 best ecomm email marketing automations in 2027Nov 4, 2026
Discover the top 10 ecommerce email automations in 2027 to boost revenue, enhance CX, and personalize at scale, from welcome series to abandoned carts.
Plan big wins with our 2026: Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2026: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
8 RCS use cases for Klaviyo flowsSep 29, 2026
See 8 RCS messaging examples from real DTC flows, from welcome carousels to win-back. Learn when RCS beats plain SMS and what to know before your first send.
SMS marketing
4 BFCM lessons from Memorial Day SMS campaignsAug 20, 2026
See what 4 brands' Memorial Day SMS, RCS, and WhatsApp tests reveal about the offers, sends, and channels that will actually work for BFCM 2026.
SMS marketing
Cyber Monday SMS tipsJun 17, 2026
Send smarter, not more. Get 13 Cyber Monday SMS tips, from RCS shoppable messages to espresso shot segmentation, that convert when every credit counts.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
5 Boxing Day marketing ideas, with examples from real brandsOct 22, 2026
Boxing Day shoppers aren’t done spending. Use these 5 Boxing Day marketing ideas and email examples to reward VIPs, rethink discounts, and end the year strong.
Campaign strategy
8 New Year's marketing campaign ideas + examplesOct 20, 2026
Plan your New Year's marketing campaigns with 8 ideas for 2027, from year-in-review emails to resolution quizzes, with real brand examples and AI prompts.
Campaign strategy
7 Christmas marketing ideas to brighten your year-end salesOct 19, 2026
Plan your 2026 holiday season with 7 Christmas marketing ideas for email, texting, and social, with real brand examples and AI prompts you can use today.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.