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The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
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Jun 3, 2025
11 BFCM tactics we already know consumers love

Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.

Jun 3, 2025
11 BFCM tactics we already know consumers love

Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.

Jun 3, 2025
BFCM marketing lessons from 2024

Learn what worked (and what didn’t) during BFCM 2024. Real insights from brands that broke sales records and built better customer experiences.

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
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Email marketing
May 30, 2025
Improve your order confirmation emails

See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.

Email marketing
May 29, 2025
How to design effective marketing emails

Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.

Email marketing
May 27, 2025
How to create email blasts without spamming your audience

Learn what an email blast is, its benefits, and how to create and send effective, non-spammy campaigns—with examples to inspire your next send.

Plan big wins with our 2025 Marketing Campaign Calendar

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
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SMS marketing
May 15, 2025
Combine SMS and email marketing

Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

SMS marketing
Apr 30, 2025
9 SMS integrations to un-silo SMS marketing

Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.

SMS marketing
Apr 30, 2025
6 SMS marketing use cases & why they work

Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
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11 BFCM tactics we already know consumers love

Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.

Campaign strategy
May 22, 2025
3 wins with Klaviyo's benchmarks

Tired of guessing your performance? See how real brands use Klaviyo’s benchmark feature to sharpen strategy, refine KPIs, and cut through the noise.

Campaign strategy
May 13, 2025
12 Father’s Day marketing examples to inspire your campaign

Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.

Research, benchmarks and strategic guides

Explore Klaviyo's library of resources to help you build smarter digital relationships