Read

If anything needs a shift in perspective, it’s Black Friday Cyber Monday. In 2021, total sales during Cyber Week (Thanksgiving through Cyber Monday) fell 1.4%, while Black Friday sales fell 1.3%, compared to 2020. Thanksgiving Day sales stayed flat, according to Adobe Analytics. That doesn’t mean Q4 spending was down, though. From November 1-29, 2021, people spent 11.9% […]