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All blog articles articles

All blog articles
Feb 19, 2025
What is an ecommerce CRM?

An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.

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Feb 19, 2025
Uncover trends with cohort analysis

Discover repeat purchase trends with Klaviyo’s new cohort analysis. Gain insights into customer behavior, optimize retention, and drive long-term revenue growth.

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Feb 19, 2025
Say goodbye to complexity and hello to efficiency with KDP

Learn how Klaviyo Data Platform merges data, intelligence, and activation into one seamless system, eliminating the need for constant syncing across separate tools.

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Feb 18, 2025
8 advanced CDP use cases to drive customer loyalty

Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.

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Feb 14, 2025
How to choose the best CDP for your business

Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.

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Feb 14, 2025
7 CDP benefits—even if you’re smaller than an enterprise

Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.

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Feb 14, 2025
Why standalone CDPs are a relic of the past—and what you should consider instead

Discover why a customer data platform (CDP) is essential, how traditional CDPs fail at personalization, and why the future lies in an embedded CDP.

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Feb 14, 2025
Less content chaos with Klaviyo's Universal Content API

Klaviyo’s Universal Content offers developers and tech partners a way to create, read, update, and delete universal content blocks programmatically. 

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Feb 13, 2025
Guide to ecommerce analytics & performance optimization

Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.