All blog articles

How to group people based on their personal context to build better relationships and deliver campaigns that resonate.

The best partnerships don’t just add value—they multiply it. At Klaviyo, we’re taking that to the next level.

Omnichannel marketing ensures a seamless customer experience across all touchpoints. Learn how to create a cohesive strategy for better engagement and sales.

Discover the best examples of email marketing from top brands and learn how to create better email marketing campaigns that boost sales in 2025.

Learn the top 10 email list building strategies that will attract high-value subscribers, boost engagement, and drive results.

Learn about the value of a customer data platform (CDP) for your ecommerce business: harness customer data, enhance personalization, and grow revenue.

Today, we are launching several new features and tools that make us the only CRM built for B2C.

Discover how implementing marketing analytics can lead to immediate improvements in customer segmentation, campaign effectiveness, and ROI.

Learn about the history of CRM software and how Klaviyo changed the game by introducing the first CRM designed specifically for B2C businesses.