All blog articles

All blog articles
When to send Black Friday emailsJun 26, 2026
Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox—backed by Klaviyo’s latest consumer and platform data.

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12 BFCM promo ideas worth trying in 2025Jun 26, 2026
Stand out this BFCM with 12 proven strategies to boost revenue, increase engagement, and turn one-time holiday shoppers into loyal, year-round customers.

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How to use Klaviyo AI this BFCMJun 26, 2026
Streamline your holiday season with time-saving AI features that generate flows and segments, optimize forms, and get campaigns to the right person at the right time.

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Adapt your strategy for agentic commerceJun 26, 2026
This is the summary of a webinar hosted by severalmarketing thought leaders.

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BFCM checklist guideJun 25, 2026
The BFCM checklist Melusine Studio actually uses. 5 phases from July to December covering list growth, flows, AI customer service, and post-BFCM retention.

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7 tried-and-true Black Friday marketing ideas your customers will loveJun 22, 2026
Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.

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Does your AI support agent know your customer?Jun 22, 2026
Most AI support agents know nothing about who they're talking to. See why built-in customer data beats bolted-on helpdesks for AI that actually drives revenue.

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Cyber Monday SMS tipsJun 17, 2026
Send smarter, not more. Get 13 Cyber Monday SMS tips, from RCS shoppable messages to espresso shot segmentation, that convert when every credit counts.

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Klaviyo launches Sidekick integration for CRM dataJun 17, 2026
Klaviyo is a launch partner for Sidekick, bringing CRM data into Shopify Admin for real-time insights on campaigns, flows, and revenue.