How Composer drafts flows, segments, and push
Generated by Klaviyo AI
Composer, Klaviyo's AI marketing agent, now drafts flows, segments, and push notifications from a single plain-language prompt. Describe a welcome flow with an email, a push, and an SMS step, and Composer returns the flow with copy drafted for each channel; describe an audience, and it returns a draft segment without any trip through the condition builder. Everything comes back as a draft you preview, edit, and approve before it goes live.
- Flow generation drafts every message, not just the structure: Prompt for a welcome flow with a first email, a push reminder two days later, and an SMS offer on day five, and Composer returns the flow with copy written for each channel across email, push, and SMS/MMS.
- Segments now come from plain language instead of condition builders: Ask for profiles with email consent within 10 miles of Boston who have never purchased, or repeat buyers who have gone quiet for 90 days, and Composer drafts a segment you review before it saves to your account.
- Push copy gets drafted at parity with email and SMS: Rather than trimming an email subject line to fit a notification, prompt for the message and the character limit you want and get a push draft written for the format.
You open the flow builder to a blank canvas. The campaign needs to reach shoppers in three languages across two locales, and each one needs its own message. So you start mapping it out by hand: one branch here, another there, the copy for email, then the copy for push, then the copy for SMS. An hour in, you haven't launched anything.
That's the drag most marketers know too well. Building the flow, defining who gets what, and writing per-channel copy all live in separate steps, and each one eats time before a single message goes out. Manual assembly is the tax you pay before you get to the real work.
That's exactly what these Composer updates remove. The same speed you already know from typing a prompt and getting a draft back now stretches across more of the work: flows, segments, and push notifications.
How Composer works
Composer is Klaviyo's AI marketing agent. Describe what you want in plain language, it drafts the campaign object, and you preview the result before anything goes live. Nothing publishes without your review and approval.
Composer is built inside Klaviyo and powered by your data. It runs on 14+ years of first-party data from 196,000 brands, so what it drafts is grounded in real behavior.
The loop is simple: you describe what you want, Composer drafts it, you decide whether to launch, edit, or scrap. That's what separates a marketing agent from a black box. It drafts the flow, the segment, or the push message, ready for your review and tightly connected to your own data.
How flow generation drafts every message for you
Composer's flow generation creates all types of marketing flows and drafts the content for each message across email, push, and SMS/MMS.
Type something like: "Build a welcome flow for new subscribers with a first email introducing the brand, a push reminder two days later, and an SMS with a first-purchase offer after five days." Composer returns the flow with each message drafted for its channel, so you're reviewing real copy in the right format instead of starting from an empty step.
When every branch needs its own message, the manual build is where hours disappear. Drafting all of it from one prompt collapses that work into a single pass you can review and approve.
You can also prompt for flow content tied to a specific product interest, so the messages that come back speak to what that audience actually cares about instead of a generic template.
In the product, that looks like a flow with the Composer window open beside it: your prompt on one side, the drafted flow and per-channel copy on the other. Read it, adjust anything you want, and move on.
How segment generation works from a plain-language prompt
Composer now builds segments outside campaign generation. You prompt for an audience and get a draft segment.
Type something like: "All profiles with email marketing consent within 10 miles of Boston, MA who have never made a purchase over all time." Composer creates a draft segment matching that description for you to review before it lands in your account.
The plain-language part is the point. Say you want customers who've purchased more than once but not in the last 90 days. Prompt for exactly that: "Profiles who have made more than one purchase, with no purchase in the last 90 days." No clicking through condition builders to translate the idea into filters. You describe the audience, Composer drafts the segment.
The same approach works for a VIP audience. Prompt for your VIP criteria, whatever they are for your brand, and Composer drafts a segment that matches. From there, a VIP segment can feed a dedicated flow that rewards those customers, exactly the kind of automated flow Composer's flow generation drafts for you.
Every segment comes back as a draft. You preview it, confirm it's right, and save it. Composer drafts; you approve.
How push campaigns reach channel parity
Composer now drafts push notification copy at the same content quality and channel parity as email and SMS. Describe what you want to send, and Composer drafts push messages ready to review and launch.
Type something like: “Announce our new summer collection launching Friday, keep it under 100 characters.” Composer returns a push draft written for the format and ready for your review. No separate rewrite, no cutting an email subject line down to fit a notification.
That parity is the real shift. Push copy used to be the afterthought, the thing you wrote last after email and SMS were done. Now it's drafted alongside the rest, at the same quality, from the same prompt.
In the product, it looks like a push notification draft with the Composer window open: your prompt and the result side by side, so you can see what you asked for and what came back.
Push is one more channel in Composer's continued expansion toward supporting all channels and objects. Every channel, every object, drafted the same way.
Get started with Composer
One prompt now covers flows, segments, and push drafts, all built inside Klaviyo and powered by your data. The manual assembly work that used to sit between you and a launched campaign gets drafted for you instead.
And you stay in control the whole way. Flows, segments, and push messages all come back as drafts you preview, edit, and approve before anything goes live.
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