Tracey Wallace
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AOV stayed strong during BFCM 2025 despite rising prices. Learn why average order values held steady, what drove pricing power, and how brands can protect margins.
BFCM 2025 proved brands don’t need deep discounts to win. Discover how data-driven incentives, personalization, and smarter pricing strategies drove record sales.
Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.
Agentic shopping is here—real customers are now arriving from ChatGPT and other LLMs. Learn how Klaviyo and Shopify data let you identify, segment, and personalize for AI-driven shoppers to turn discovery into lasting customer relationships.
Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalisation, AI, and pre-holiday shopping trends.
From early shopping and deeper discounts to the rise of loyalty and SMS growth—discover six BFCM 2025 trends shaping this year’s peak season.
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Discover 10 key takeaways from K:BOS 2025 – from AI-powered marketing and omnichannel strategies to loyalty, data, and community shaping the future of B2C.
Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday.