Tracey is the Director of content strategy at Klaviyo. Previously, she has led marketing teams for early stage start-ups from $0 to >$10M in revenue, and was the former Editor-in-Chief at BigCommerce, where she grew organic content sessions to 1M monthly and 20K monthly content downloads. She started her career in journalism at Elle.com and, later, Mashable.
Posts by this author
Tracey Wallace
Klaviyo's 2023 BFCM aftermath reportNov 29, 2023
Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.
Tracey Wallace
13min read
Tracey Wallace
The top 10 email marketing automationsMay 30, 2023
Learn all about automated email marketing, why it’s worth the effort, and what types of automations to set up, with inspiration from top-performing brands.
Tracey Wallace
21min read
Tracey Wallace
How (and why) to personalize your marketing, right nowApr 6, 2023
Learn all about how to personalize your ecommerce experience, best strategies to motivate visitors stay on your website longer and ultimately convert.
Tracey Wallace
24min read
Tracey Wallace
More integrations, more data in a single placeSep 23, 2022
Klaviyo is proud to announce the official launch of our technology partner program, to welcome even more platforms to our ecosystem.
Tracey Wallace
4min read
Tracey Wallace
15 Customer-First Data™ points you want to collectFeb 24, 2022
Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.
Tracey Wallace
25min read