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Tracey Wallace

Tracey Wallace

Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace
Sep 23, 2026
AI Personalization Examples: How Tatcha Scales With a Team of 2
AI personalization examples from a two-person team: see how Tatcha climbs four rungs, from segmentation to predictive win-backs, and tests every new AI tool.
Tracey Wallace
Sep 16, 2026
Agentic CX: Why Service Is Becoming the New Marketing
S&P Global's Sheryl Kingstone says agentic AI in customer experience is merging marketing and service into one journey. See her research and the 2027 playbook.
Tracey Wallace
Sep 16, 2026
Why random acts of AI won't fix your customer experience strategy
Forrester's Shar VanBoskirk says AI customer experience efforts often fail for the same reason email did. See her 4-part framework for real customer trust.
Tracey Wallace
Sep 16, 2026
AI shopping visibility: how retailers win the short list
Most AI shoppers choose the first option on their shortlist. See the 5 moments where retailers can build AI shopping visibility and win more of those picks.
Tracey Wallace
Sep 16, 2026
Vertical AI agents: a CX leader's playbook for the commerce reset
Publicis Sapient's Duke Marr says vertical AI agents will replace generic chatbots. Get his 5-layer blueprint and 6-step plan to build your own business case.
Tracey Wallace
Sep 10, 2026
10 takeaways from K:BOS 2026
Klaviyo went headless, AI search orders jumped 13x, and community beat discounts again. See all 10 takeaways from K:BOS 2026 and what they mean for 2027.
Tracey Wallace
Aug 6, 2026
Klaviyo x Figma integration
Connect your Figma design system to Klaviyo and send on-brand emails, texts, and push. See how the plug-in moves campaigns from design to inbox.
Tracey Wallace
Aug 4, 2026
Composer now drafts flows, segments, and push in one prompt
Generate flows, segments, and push campaigns from one prompt with Composer. See how Klaviyo's AI marketing agent drafts per-channel copy for review.
Tracey Wallace
Apr 9, 2026
Shoppers changed in Q1. Did your strategy?
Klaviyo's Q1 2026 data reveals a deceptive quarter: revenue and AOV are up, but rising product costs, shrinking carts, and higher acquisition discounts signal deeper shifts. Learn what's really changing—and how to adapt.