Tracey Wallace

Director, content strategy - Klaviyo

Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace

May 8, 2025

Motherhood meets marketing

This Mother’s Day, meet six inspiring founders and executives who are building brands and raising families—at the same time.

Tracey Wallace

Apr 11, 2025

3 ways to drive revenue now

Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalized, data-driven consumer insights using Klaviyo.

Tracey Wallace

Dec 3, 2024

The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

Tracey Wallace

May 30, 2024

7 TikTok ecommerce strategies to boost sales

Discover top TikTok ecommerce strategies and successful brand examples to boost your online sales. Unlock the power of TikTok for your brand with Klaviyo.

Tracey Wallace

Nov 29, 2023

Klaviyo's 2023 BFCM aftermath report

Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.

Tracey Wallace

Sep 23, 2022

More integrations, more data in a single place

Klaviyo is proud to announce the official launch of our technology partner program, to welcome even more platforms to our ecosystem.

Tracey Wallace

Feb 24, 2022

15 Customer-First Data™ points you want to collect

Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.