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Tracey Wallace

Director, content strategy - open in a new tab Klaviyo
Tracey Wallace
Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace
Sep 9, 2025
1 in 4 dollars is made in peak season

Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.

Tracey Wallace
Sep 8, 2025
How to build your agenda at K:BOS

Join us at K:BOS 2025 in Boston, Sept 25–26. Discover keynotes, brand stories, Klaviyo product sessions, and BFCM education tracks. Build your agenda to maximize inspiration, learning, and networking at the year’s must-attend event.

Tracey Wallace
Jun 24, 2025
10 takeaways from K:LDN 2025

Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.

Tracey Wallace
Jun 24, 2025
Meet the consumer where they scroll

Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.

Tracey Wallace
Jun 23, 2025
RCS vs. SMS vs. MMS

Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.

Tracey Wallace
May 8, 2025
Motherhood meets marketing

This Mother’s Day, meet six inspiring founders and executives who are building brands and raising families—at the same time.

Tracey Wallace
Apr 11, 2025
3 ways to drive revenue now

Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalized, data-driven consumer insights using Klaviyo.

Tracey Wallace
Dec 3, 2024
The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.