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Tracey Wallace

Tracey Wallace

Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace
Oct 14, 2026
How Criquet Shirts Uses AI Segmentation to Send 40% Fewer Emails
See how Criquet Shirts used AI segmentation to send about 40% fewer emails and lift revenue 30% in 3 months, and where its lean team keeps AI out of the work.
Tracey Wallace
Sep 30, 2026
Connected customer data is why Origin's AI found a denim flaw
Connected customer data is why Origin's AI could trace a fit complaint back to the wash process. Their ecommerce director on what that actually takes.
Tracey Wallace
Sep 23, 2026
AI Personalization Examples: How Tatcha Scales With a Team of 2
AI personalization examples from a two-person team: see how Tatcha climbs four rungs, from segmentation to predictive win-backs, and tests every new AI tool.
Tracey Wallace
Sep 16, 2026
Agentic CX: Why Service Is Becoming the New Marketing
S&P Global's Sheryl Kingstone says agentic AI in customer experience is merging marketing and service into one journey. See her research and the 2027 playbook.
Tracey Wallace
Sep 16, 2026
Why random acts of AI won't fix your customer experience strategy
Forrester's Shar VanBoskirk says AI customer experience efforts often fail for the same reason email did. See her 4-part framework for real customer trust.
Tracey Wallace
Sep 16, 2026
AI shopping visibility: how retailers win the short list
Most AI shoppers choose the first option on their shortlist. See the 5 moments where retailers can build AI shopping visibility and win more of those picks.
Tracey Wallace
Sep 16, 2026
Vertical AI agents: a CX leader's playbook for the commerce reset
Publicis Sapient's Duke Marr says vertical AI agents will replace generic chatbots. Get his 5-layer blueprint and 6-step plan to build your own business case.
Tracey Wallace
Sep 10, 2026
10 takeaways from K:BOS 2026
Klaviyo went headless, AI search orders jumped 13x, and community beat discounts again. See all 10 takeaways from K:BOS 2026 and what they mean for 2027.
Tracey Wallace
Aug 6, 2026
Klaviyo x Figma integration
Connect your Figma design system to Klaviyo and send on-brand emails, texts, and push. See how the plug-in moves campaigns from design to inbox.