Tracey Wallace
Director, content strategy-Klaviyo
Tracey Wallace
Tracey is the Director of content strategy at Klaviyo. Previously, she has led marketing teams for early stage start-ups from $0 to >$10M in revenue, and was the former Editor-in-Chief at BigCommerce, where she grew organic content sessions to 1M monthly and 20K monthly content downloads. She started her career in journalism at Elle.com and, later, Mashable.
Posts by this author
Image has text that reads The top 10 email marketing automations to set up right now and shows an automation library.
Tracey Wallace
May 30, 2023
The top 10 email marketing automations

Learn all about automated email marketing, why it’s worth the effort, and what types of automations to set up, with inspiration from top-performing brands.

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Tracey Wallace
20min read
Tracey Wallace
Apr 6, 2023
How (and why) to personalize your marketing, right now

Learn all about how to personalize your ecommerce experience, best strategies to motivate visitors stay on your website longer and ultimately convert.

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Tracey Wallace
24min read
Tracey Wallace
Sep 23, 2022
More integrations, more data in a single place

Klaviyo is proud to announce the official launch of our technology partner program, to welcome even more platforms to our ecosystem.

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Tracey Wallace
Feb 24, 2022
15 Customer-First Data™ points you want to collect

Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.

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Tracey Wallace
25min read
Tracey Wallace
Oct 12, 2018
How to build your ecommerce trust funnel

Tracey Wallace, former BigCommerce editor-in-chief and now director of content strategy at Klaviyo, shares a trust-based approach to the ecommerce sales funnel.

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Tracey Wallace
Jan 24, 2014
Your guide to common spam trigger words

200+ words and phrases that make your emails look like spam — even when they aren’t! Check out this list and compare it it to your email subject headings.

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