Tracey Wallace
Director, content strategy-Klaviyo
Tracey Wallace
Tracey is the Director of content strategy at Klaviyo. Previously, she has led marketing teams for early stage start-ups from $0 to >$10M in revenue, and was the former Editor-in-Chief at BigCommerce, where she grew organic content sessions to 1M monthly and 20K monthly content downloads. She started her career in journalism at and, later, Mashable.
Posts by this author
More integrations, more data in a single place: Klaviyo introduces our technology partner program
Ecommerce personalization: How (and why) to get started now + 12 real brand examples
The top 10 email marketing automations (or flows) to set up right now
15 Customer-First Data™ points to inform & improve your marketing efforts right now
How to build your ecommerce trust funnel
Common spam trigger word list guide