Tracey Wallace

Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace

Aug 6, 2026

Klaviyo x Figma integration

Connect your Figma design system to Klaviyo and send on-brand emails, texts, and push. See how the plug-in moves campaigns from design to inbox.

Tracey Wallace

Aug 4, 2026

Composer now drafts flows, segments, and push in one prompt

Generate flows, segments, and push campaigns from one prompt with Composer. See how Klaviyo's AI marketing agent drafts per-channel copy for review.

Tracey Wallace

Apr 9, 2026

Shoppers changed in Q1. Did your strategy?

Klaviyo's Q1 2026 data reveals a deceptive quarter: revenue and AOV are up, but rising product costs, shrinking carts, and higher acquisition discounts signal deeper shifts. Learn what's really changing—and how to adapt.

Tracey Wallace

Mar 31, 2026

Easter email and text timing

Klaviyo data from millions of Easter campaigns reveals a 3-week send window most brands miss. Learn when to start, which channel peaks when, and how timing varies by country and vertical.

Tracey Wallace

Feb 10, 2026

Valentine’s Day is becoming a customer relationship test

Klaviyo data shows Valentine’s Day shopping is shifting—early browsing, last-minute urgency, and messaging that rewards strong customer relationships.

Tracey Wallace

Dec 3, 2025

BFCM was busy. AI was busier.

4 important AI commerce developments B2C marketers might have missed, and what they mean for you right now.

Tracey Wallace

Dec 2, 2025

AOV holds firm over BFCM, even as prices rise

AOV stayed strong during BFCM 2025 despite rising prices. Learn why average order values held steady, what drove pricing power, and how brands can protect margins.

Tracey Wallace

Dec 2, 2025

BFCM 2025 proves big results don’t require big discounts

BFCM 2025 proved brands don’t need deep discounts to win. Discover how data-driven incentives, personalization, and smarter pricing strategies drove record sales.

Tracey Wallace

Nov 18, 2025

Consumer behavior shifts are already impacting BFCM predictions

Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.