Tracey Wallace
Posts by this author
From early shopping and deeper discounts to the rise of loyalty and SMS growth—discover six BFCM 2025 trends shaping this year’s peak season.
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Klaviyo launches Marketing Agent and Customer Agent at K:BOS 2025, advancing its AI-first B2C CRM to unify data, marketing, and customer service.
Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.
Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.
Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.
SMS and MMS have served marketers well as standard promotional channels that reach customers with brief, urgent messages. But now, a third option is making waves: Rich Communication Services (RCS). And as Apple begins to roll out RCS support for iOS 18, RCS is poised to become a major player in global messaging. RCS offers […]
Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.
Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalised, data-driven consumer insights using Klaviyo.