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Tracey Wallace

Director, content strategy - open in a new tab Klaviyo
Tracey Wallace
Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace
8 Oct 2025
BFCM is the single biggest new-customer event of the year

BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.

Tracey Wallace
25 Sept 2025
Klaviyo Advances AI-first B2C CRM

Klaviyo launches Marketing Agent and Customer Agent at K:BOS 2025, advancing its AI-first B2C CRM to unify data, marketing, and customer service.

Tracey Wallace
23 Sept 2025
Holiday browsing spikes just 10 days before Black Friday

Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.

Tracey Wallace
9 Sept 2025
1 in 4 dollars is made in peak season

Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.

Tracey Wallace
25 Jun 2025
K:LDN 2025 - 10 takeaways

Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.

Tracey Wallace
23 Jun 2025
RCS vs. SMS vs. MMS

SMS and MMS have served marketers well as standard promotional channels that reach customers with brief, urgent messages. But now, a third option is making waves: Rich Communication Services (RCS). And as Apple begins to roll out RCS support for iOS 18, RCS is poised to become a major player in global messaging. RCS offers […]

Tracey Wallace
20 Jun 2025
Meet the consumer where they scroll

Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.

Tracey Wallace
3 Apr 2025
3 ways to drive revenue now

Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalised, data-driven consumer insights using Klaviyo.

Tracey Wallace
8 Jan 2025
Top 10 email marketing automations 2025

In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire