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Tracey Wallace

Tracey Wallace

Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace
16 Jun 2026
RCS vs. SMS vs. MMS
Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.
Tracey Wallace
15 Jun 2026
TikTok ecommerce: 7 strategies to drive sales
Find out how ecommerce marketers can master TikTok to boost engagement, reach, and sales.
Tracey Wallace
19 Nov 2025
Consumer behaviour shifts are already impacting BFCM predictions
Consumer behaviour is shifting. Instead of impulsive buying, shoppers are comparing more. Learn how to adapt your marketing in the age of agentic shopping
Tracey Wallace
6 Nov 2025
The BFCM browsing boom
Ecommerce browsing is booming—product views up 37% YoY. Learn how to turn browsers into buyers this BFCM with Klaviyo’s AI and personalisation insights.
Tracey Wallace
6 Nov 2025
Agentic Shopping Has Arrived: How to Segment
Agentic shopping is here—real customers are now arriving from ChatGPT and other LLMs. Learn how Klaviyo and Shopify data let you identify, segment, and personalise for AI-driven shoppers to turn discovery into lasting customer relationships.
Tracey Wallace
21 Oct 2025
BFCM 2025 insights: 6 data-backed trends to watch
From early shopping and deeper discounts to the rise of loyalty and SMS growth—discover six BFCM 2025 trends shaping this year’s peak season.
Tracey Wallace
8 Oct 2025
BFCM is the single biggest new-customer event of the year
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Tracey Wallace
25 Sept 2025
Klaviyo Advances AI-first B2C CRM
Klaviyo launches Marketing Agent and Customer Agent at K:BOS 2025, advancing its AI-first B2C CRM to unify data, marketing, and customer service.
Tracey Wallace
23 Sept 2025
Holiday browsing spikes just 10 days before Black Friday
Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.