Tracey Wallace

Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace

23 Sept 2025

Holiday browsing spikes just 10 days before Black Friday

Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.

Tracey Wallace

9 Sept 2025

1 in 4 dollars is made in peak season

Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.

Tracey Wallace

25 Jun 2025

K:LDN 2025 - 10 takeaways

Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.

Tracey Wallace

20 Jun 2025

Meet the consumer where they scroll

Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2026 online shopping report.

Tracey Wallace

3 Apr 2025

3 ways to drive revenue now

Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalised, data-driven consumer insights using Klaviyo.

Tracey Wallace

4 Dec 2024

The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.