What's new

Deflect repetitive loyalty tickets automatically — Answer points and rewards questions across webchat, text, email, and WhatsApp while linking customers to their loyalty portal.

Preserve high-intent shopper data during migration — Import favorites from Swym, Wishlist King, or CSV files so brands can switch to Customer Hub without losing valuable wishlist activity.

Deliver better localized product experiences — Render static product blocks with the right language, currency, URL, and market data for each recipient automatically.

Collect richer zero-party data through guided conversations — Route customers down different paths based on their keyword or question responses to personalize messaging and improve engagement.

Make form buttons stand out more clearly — Add customizable drop shadows to buttons in Forms and Back in Stock triggers to improve visibility and polish with less design effort.

Reduce subscription support volume automatically — Guide customers to self-service subscription actions and answer policy questions across webchat, text, email, and WhatsApp.

Resolve Toll-Free registration issues faster — Show rejection reasons in-app and require EIN for new submissions to improve transparency, speed up fixes, and stay compliant.

Protect and optimize your WhatsApp sending health — Monitor quality rating, engagement metrics, and policy alerts in a centralized hub to prevent restrictions and improve performance.

Launch WhatsApp faster with clear next steps — Follow guided playbooks to connect your account, build key assets, and start growing with confidence.

Resolve customer issues faster with AI-powered replies — Surface suggested responses based on past tickets so agents can review, edit, and send answers in seconds.

Deliver more localized email experiences — Translate sender names, review sent translations, and visualize language distribution to improve multilingual campaign accuracy.

Build geo-targeted segments faster — Add up to 500 zip codes at once or quickly multi-select locations to create precise location-based audiences.

Unlock richer CRM-powered personalization — Sync up to three Salesforce objects and consolidate Leads, Contacts, Accounts, and Opportunities into unified Klaviyo profiles.

Upgrade one of your most powerful customer channels, text messaging, with rich visuals and interactive experiences that build trust and spark two-way conversations that drive revenue.

Grow your WhatsApp subscriber list from Instagram — Collect WhatsApp opt-ins through Social Auto-Replies and activate them instantly in flows and campaigns.

Deliver more accurate multilingual content at scale — Set source-to-target language pairs, support Rich Text emails, enable RTL languages, and export/import translations to streamline global messaging workflows.

Empower agents to reward customers instantly — Assign pre-configured coupons directly within Helpdesk to streamline concierge-style support and accelerate purchase conversations.

Unlock key hotel performance reporting — Track Confirmed and Completed Room Night events to measure projected and actual revenue, rates, and other critical hospitality metrics.

Gain visibility into AI capabilities and performance — View all Customer Agent skills in one place, check status, and track per-skill usage and impact to optimize results.

Deflect high-volume return and exchange tickets — Guide customers through eligibility checks and deep-link them to your returns portal automatically via webchat and SMS for instant self-service.

Reduce order-related support volume — Automatically handle modification and cancellation requests by checking policies and order status, then route eligible cases to a human with full context.

Increase SMS opt-in rates without sacrificing WhatsApp growth — Use Smart Opt-In for SMS on forms that also collect WhatsApp consent to boost conversions while keeping consent flows seamless.

Boost engagement with effortless follow-ups — Create targeted follow-up messages from any campaign message using auto-built engagement filters—no manual setup required.

Get instant AI answers in Klaviyo’s developer docs — Use the new kapa.ai widget on developers.klaviyo.com to get real-time implementation guidance, API help, and technical support without digging through static documentation.

Elevate mobile conversations with rich RCS interactions — Use suggested replies and live previews in Automated Conversations to create tap-friendly, modern messaging experiences.

Never lose context when escalating web chats — Hand off full conversation threads to any helpdesk via email to create a complete ticket with zero copying and no context loss.

Analyze omnichannel performance at a glance in Portfolio — View omnichannel campaigns as grouped, nested rows in reporting to understand parent campaign impact instead of isolated message-level data.

Send richer messages with video — Upload MP4 files to your Klaviyo media library and attach them to mobile push messages to boost engagement with eye-catching mobile content.

Convert more Instagram followers into SMS subscribers — Use Tap-to-Text in Social Auto-replies to enable one-tap SMS opt-in from DMs while preserving compliance.

Launch high-converting landing pages without dev support — Create standalone, hosted pages in Klaviyo to collect subscribers, run promotions, and track performance with shareable URLs and built-in analytics.

Grow mobile subscribers with Back in Stock alerts — Collect WhatsApp consent alongside SMS in Back in Stock forms to expand reach and power multi-channel automations.

Protect revenue during bulk suppression — Review and exclude recent buyers and clickers before suppressing list members to avoid accidentally removing high-intent customers.

Keep AI answers accurate with automatic website reindexing — Re-crawl connected sites to detect new pages and updates so Customer Agent stays current without manual effort.

Build smarter audiences and measure ads more accurately — Export Klaviyo events, profiles, and groups directly into Google Ads via a new Bulk Export API that powers cleaner attribution and reduces custom integration work.

Manage subscriptions right from Helpdesk — Cancel, edit, skip, or send subscriptions directly within tickets to resolve issues faster and streamline support for larger brands.

Increase engagement and reduce support friction — Surface Yotpo loyalty points, rewards, coupons, and referral status directly in Customer Hub for a seamless shopper experience.

Improve form completion and trust — Send visitors straight to the success step when they skip optional fields, ensuring confirmations and rewards are still delivered.

Drive more conversions across every channel — Use personalized product recommendations in SMS, RCS, and WhatsApp to extend next best product beyond email and power true omnichannel campaigns.

Send richer messages with video — Upload MP4 files to your Klaviyo media library and attach them to SMS and RCS messages to boost engagement with eye-catching mobile content.

Collaborate faster without leaving the ticket — Tag teammates in ticket notes to notify them instantly with context and a direct link, keeping work out of Slack and in Helpdesk.

Drive more guest revenue across the stay — Automatically use Reservation objects to build pre-arrival flows and date-based segments for hotels on Cloudbeds.

Drive more guest revenue across the stay — Automatically use Reservation objects to build pre-arrival flows and date-based segments for hotels on Guesty.

Drive more guest revenue across the stay — Automatically use Reservation objects to build pre-arrival flows and date-based segments for hotels on Mews.

Lower your WhatsApp messaging costs — Avoid charges for failed messages, utility templates during open service windows, and messages triggered by Click to WhatsApp Ads.

Create more precise access controls — Build custom roles with new permission sets for cross-account cloning, Helpdesk, Customer Agent, and Customer Hub.

Streamline multilingual workflows with your own translators — Export and import Smart Translations via CSV to review, edit, and add languages using external tools or TMS providers.

Get unblocked in Catalog Insights faster — Use tailored empty states and error messages to identify setup issues like missing integrations or product ID mismatches without contacting support.

Analyze and optimize faster with conversational AI — Ask natural-language questions in ChatGPT to explore Klaviyo campaign and flow performance, view live tables, and get guided next steps using real first-party data.

Build and share custom reports more efficiently — View reports with read-only access, filter using multi-value pick lists, and clone saved reports to create variants faster.

Track coupon usage across your store — See when customers use coupons and use the new “Coupon Used” metric to power smarter retargeting and avoid unnecessary discounts.

Build advanced segments with ease — Use regex (a way to match text patterns) to segment based on elements like email domains or phone number formats—no workarounds needed.

Check your Smart Translations setup with ease — View detected languages and locale values directly in Account Settings to confirm your setup and spot issues fast.

Connect Klaviyo to Claude with zero setup — Use the new Klaviyo connector in Anthropic’s MCP Directory to securely access your account in Claude, generate on-brand content, analyze campaign performance, and get instant answers using your Klaviyo data.

Sync Toast data in real time with improved integration — Leverage webhooks and expanded event properties for faster, more detailed syncing—now live with no action required for existing users.

Access geofencing and custom objects with new API tools — Use the 2026-01-15 API revision to retrieve geofences via mobile SDK, ingest data one record at a time, and manage custom object types and relationships programmatically.

Create one-time lists of converted profiles from past campaigns — Add profiles to a list based on previous conversions to target or exclude them in future sends, replacing deprecated attribution-based segmentation.

Set smarter auto-replies based on office hours — Automatically respond to customers on Email, Instagram, WhatsApp, and Webchat with in-office or out-of-office messages that reflect your real business hours.

Resolve issues faster — View all past customer tickets in one place with channel, status, agent, and topic tags to quickly find context and deliver seamless support.

Personalize messages more easily with new variable UI — Use clickable pill-style tags for Django Variables in mobile editors to simplify editing and reduce confusion—no coding skills needed.

Grow your list — Convert Instagram followers into email and SMS subscribers directly from DMs—now enabled by default for all non-SHAFT customers.

Take full control of your Salesforce CRM sync — Configure object selection, field mapping, and data imports directly in Klaviyo to streamline setup and power CRM-driven personalization—no support needed.

Reach global audiences via mobile push — Send multilingual campaigns and flows from a single setup to engage customers in their preferred language.

Target global audiences with more precision — Use 17 new regional language variants and exclude brand terms from translation to streamline multilingual messaging and reduce manual edits.

Drive in-store traffic — Create geofences around retail locations to trigger personalized messages when app users enter or exit, connecting digital engagement to real-world conversions.

Recommend products faster in social chats — Share product images and links from your catalog directly in Instagram and WhatsApp conversations to drive conversions through support.

Deliver localized product experiences at scale — Use Shopify Markets data to dynamically match product language, pricing, and URLs to each customer’s locale.

Track WhatsApp performance — Apply UTM tags at the account or message level to see how WhatsApp drives traffic and conversions alongside your other channels.

Send richer messages with video on WhatsApp — Upload MP4 files to your Klaviyo media library and attach them to WhatsApp messages to boost engagement with eye-catching mobile content.

Stay compliant with state messaging laws — Automatically limit promotional texts to three per 24 hours in regulated states like OR, FL, OK, and MD to reduce risk and protect deliverability.

Schedule with confidence using dynamic recipient targeting — Combine recipient local timezone sends with real-time audience determination to plan ahead—even if your list grows after scheduling.

Personalize more shopper experiences without login — Recognize visitors via Klaviyo cookies to unlock targeted content and features in Customer Hub—even before they log in.

Create and edit images with AI directly in forms — Use Image Remix in the Forms Editor to generate visuals from scratch, remove backgrounds, apply brand colors, and apply smart edits with ease.

Add and style coupons faster in emails — Drag coupon blocks directly into the email editor for a quicker, more visual setup experience.

Control who Customer Agent engages with — Set segment and keyword targeting rules per channel to tailor interactions and launch with greater precision.

Save time — Schedule display times directly from the forms editor to streamline setup and avoid publishing delays.

Boost campaign performance — Deliver Email, SMS, Push, and WhatsApp messages at each recipient’s optimal time using reinforcement learning.

Understand Agent ROI — View Add to Carts, Link Clicks, AOV, and skill usage on the Performance page to evaluate impact and optimize performance.

Track ChatGPT and affiliate referrals — See ChatGPT sessions and view data from platforms like Impact, Rakuten, and Social Snowball across all time—no setup needed.

Turn AI conversations into re-engagement opportunities — Use new Customer Agent events—Started, Resolved, Escalated, and Received Product Recommendation—to power segmentation and drive follow-up conversions.

Automate recurring journeys — Enable profiles to re-enter segment-triggered flows when they re-qualify, simplifying use cases like replenishment and re-engagement.

Identify more site visitors with default ID support — Leverage common tracking cookies like _ga, _ttp, and _uetvid in Extended ID to boost visitor identification by 5–10% with zero setup required.

Unlock richer insights with Shopify Behavioral Events — Track onsite shopper behavior using Web and Server Pixels to power personalization, attribution, and extended identity.

Go global with multi-market and multi-language support — Deliver localized experiences with auto-detected language, translated content, and Shopify Markets integration.

Edit images faster with smart suggestions — Use one-click actions like background removal, brand color application, and dynamic AI prompts to streamline your Image Remix workflow.

Reply instantly with keyword auto-responses — Use single-step automation in Automated Conversations to send one-time SMS replies without questions or flows.

Gain visibility — Track account actions in a self-serve audit trail to reduce confusion, speed up troubleshooting, and improve control.

Verify Customer Agent handoff before going live — Generate a sample ticket from the Launch tab to confirm handoff setup with Klaviyo, Gorgias, or Zendesk is working correctly.

Manage users at scale — Add, remove, or update roles across all linked accounts from one centralized Portfolio view to improve security and efficiency.

Stay compliant with state messaging laws — Automatically limit promotional texts to three per 24 hours in regulated states like FL, OK, and MD to reduce risk and protect deliverability.

Reach global audiences — Send multilingual campaigns and flows from a single setup to engage customers in their preferred language.

Deliver localized WhatsApp opt-ins — Create language-specific Double Opt-In templates to ensure subscribers receive confirmation messages in their preferred language.

Launch Customer Agent with confidence — Use the new guided setup pages to configure key settings and handoffs before going live on Web Chat and Text.

Onboard faster and with fewer errors — Use the updated WhatsApp Settings to resolve signup issues, connect accounts flexibly, and switch sending numbers with ease.

Drive higher engagement with audience filters — Target sub-segments within omnichannel campaigns using Channel Affinity, engagement signals, and more for personalized message delivery.

Set up Customer Agent faster with guided onboarding — Use the new interactive ‘Get Started’ page to complete key setup tasks and launch with confidence.

Handle returns without leaving Helpdesk — Initiate and track returns directly in the ticket view to resolve issues faster and reduce tab-switching for agents.

Get a complete view of flow performance — See revenue and engagement from deleted flows and messages in reports, dashboards, and custom analytics for more accurate revenue tracking.

Capture every support interaction in Helpdesk — Log phone calls and send outbound emails to create tickets, giving merchants a fuller view of the customer journey.

Support customers better with media sharing — Send images and files across email, webchat, Instagram, text, and WhatsApp to resolve issues faster and more clearly.

Track app performance — View listing traffic, installs, API health, and active accounts to optimize engagement and troubleshoot faster.

Use web chat without Customer Hub — Set up standalone web chat in minutes to unlock conversational support across Helpdesk and Customer Agent—no dependencies required.

Route tickets with precision using customer data — Create custom routing rules based on any profile or issue detail to streamline workflows and support team efficiency.

Answer discount questions instantly with AI — Let Customer Agent share active coupon codes and promotions via Web Chat and SMS to deflect tickets and drive conversions.

Track SMS performance with ROI and usage data — Access spend, credits, segments, and ROI for SMS campaigns and flows in custom reports and APIs starting from October 1, 2025.

Control portfolio access with precision — Create custom user roles to grant teammates exactly the permissions they need—nothing more, nothing less.

Optimize Customer Hub performance with new insights — Track content block clicks, CTR, and top favorited products to fine-tune engagement and boost revenue.

Boost retention with Skio subscription support — Display Skio subscription details and management links directly in Customer Hub to streamline the post-purchase experience.

Train your AI faster with knowledge gap detection — Identify unanswered questions upfront so you can improve Customer Agent coverage before issues arise.

Sync email consent from Mindbody automatically — Ensure marketing opt-ins flow seamlessly into Klaviyo with real-time and historical consent syncing.

Invite automated SMS conversations — Add customizable prompts that invite replies and boost engagement with Customer Agent directly from outbound texts.

Sync data warehouse info for marketing usecases — AKDP customers can now import profile properties directly from Amazon Redshift.

Customize forms for every device — Unlink blocks in the Forms editor to independently tailor mobile and desktop layouts without duplicating forms.

Protect your brand with Texas SMS safeguards — Pause promotional messages to Texas area codes with a one-click toggle to stay compliant and avoid costly penalties.

Give support reps the context they need — Display up to 5 key profile properties on each ticket to personalize responses and resolve issues faster.

Prioritize support with AI-powered sentiment tags — Surface ticket sentiment instantly to help reps respond faster and turn frustrated customers into loyal ones.

Resolve tickets faster — See the customer’s issue, what Customer Agent tried, and next steps—all in one view to save time and avoid duplicate work.

Edit images with AI in seconds — Use the new Remix button in the RCS and mobile push editors to transform any image with Gemini 2.5 Flash.

Target with precision when customer take actions in a specific order — Build segments based on up to five sequential events to capture real behavioral journeys.

Act instantly on funnel insights — Create segments directly from Funnel Analysis to target converters or drop-offs without rebuilding from scratch.

Drive more sales with persistent “Add to Cart” — Keep key purchase actions visible as shoppers scroll to boost conversions and Customer Hub attribution.

Sync data warehouse info for marketing use cases — AKDP customers can now import profile properties directly from Databricks.

Measure funnel performance over time — View step-by-step trend badges in Funnel Analysis to benchmark the impact of new strategies on conversion rates.

Re-engage high-intent buyers for BFCM — Use the new Unsuppression feature to restore consented, active profiles and boost send volume ahead of BFCM 2025.

Showcase more in one send — RCS carousels let you include multiple images, CTAs, and quick replies.

Build smarter segments faster — Use the new in-app Segment Library to instantly create proven, high-impact segments in just two clicks.

Unlock deeper insights — Build powerful, flexible reports across campaigns, flows, products, and more—now in public beta for MA and AKDP customers.

Reach more subscribers with smarter contact cards — Add contact card links to SMS messages to share auto-updating, region-aware contact cards with fewer credits and broader device support.

Generate emails in French and German — Marketing Agent now supports content creation in two of our fastest-growing international languages.

Turn support into sales with product cards — Helpdesk agents can now add product recommendations to webchat, SMS, and email replies.

Resolve order issues faster — Agents can now edit shipping addresses for recent orders directly in Helpdesk.

Turn CSAT into smarter marketing — Collect support feedback and use it to trigger flows, segment audiences, and improve customer experiences.

Migrate with full context from Gorgias — Import up to 5,000 historical tickets so support reps retain key insights when switching to Klaviyo.

Match AI responses to your brand voice — Customize Customer Agent tone with four selectable styles in settings.

Add product links and images with one click — Easily attach products to SMS, RCS, or WhatsApp messages right from the editor—no copy-pasting needed.

Share contact cards more widely via SMS — Use the new {{ contact_card_link }} tag to include downloadable contact cards in campaigns and flows with fewer credits and broader reach.

Protect brand trust with smarter exits — Omnichannel Campaigns now support Exit Conditions to stop messages once a customer converts.

Unlock richer targeting with keyword data — Automatically save trigger words from automated conversations as profile properties for smarter segmentation.

Streamline workflows — Deliver a faster, more intuitive experience with Automated SMS Conversations.

Create seamless mobile experiences — Deep links now open app content when available, with full support for click and UTM tracking.

Drive higher conversion with timely in-app forms — Trigger form displays based on customer actions like opening the app, tapping a push, or completing an event.

Boost subscriber quality on WhatsApp — Send a confirmation message first, then a final opt-in, aligning with GDPR best practices and reducing list churn.

Connect Klaviyo to ChatGPT — New Developer Mode connector lets Pro users access Klaviyo data and actions directly in ChatGPT.

Unlock Catalog Insights for any integration — View product performance metrics even with custom or non-standard integrations.

Build smarter feeds faster — Combine product categories with ease — use “any of” or “all of” for more precise category filtering.

Stay compliant with Texas SMS laws — Klaviyo now enforces Texas-specific quiet hours automatically for flow messages, including new Sunday rules.

Track WhatsApp button clicks — Click events now fire when subscribers tap URL buttons in WhatsApp templates.

Trust your engagement data — First and Last Active traits now update hourly with clear, consistent rules for more effective segmentation and personalization.

Find coupons faster — Search and sort directly on the Coupons page to save time and skip the endless scrolling.

View all channel results in one place — The new Omnichannel Campaigns Performance Page shows total and message-level metrics across email, SMS, WhatsApp, and more.

Edit images with AI in seconds — Use the new Remix button in the email editor to transform any image with Gemini 2.5 Flash, now available in in-app forms and WhatsApp editors.

Export Channel Affinity data anywhere — Access channel preference insights in list and segment exports alongside other predictive traits.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in Ireland via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Boost product recommendation accuracy — Next Best Product now uses same-cart data to personalize low-volume items.

Showcase more in one send — WhatsApp carousels let you include multiple images, CTAs, and quick replies.

Manage who can view, edit, or control different parts of your account with new role-based access controls.

Market better to hospitality customers — Self-serve the new Olo integration with more reliable profile, event, and consent data.

Sync profiles from your data warehouse — Natively import customer data from Snowflake and BigQuery for bi-directional syncing without custom pipelines.

An AI-powered workspace for fast resolutions and smart selling opportunities.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in the Switzerland via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in the Portugal via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Reach customers where they chat — Tap into WhatsApp’s 3B+ users with full support for messaging, forms, and replies.

Capture more cart events with zero effort — Shopify Added to Cart now combines signals from server pixels, web pixels, KlaviyoJS, and Extended ID.

AI that launches, scales, and optimizes your marketing – without prompting

A 24/7 AI assistant that answers questions, recommends products, updates orders and returns, and hands off with full context.

Stay compliant with state quiet hours — Automatically enforce SMS flow sending limits by recipient area code.

Streamline multi-channel marketing — Plan and send coordinated messages with the new Omnichannel Campaign Builder.

Optimize forms across devices — No more toggling—preview both views simultaneously in the editor.

Create images from scratch with AI — Image Remix now lets you generate visuals without uploading a base image.

Get holistic attribution in Klaviyo — Include site sessions alongside message interactions for GA4-style insights.

Market better to hospitality customers — Self-serve the new Cloudbeds integration with more reliable profile, event, and consent data.

Do more with Image Remix — Prompt with multiple images, view version history, and save edits to your library.

Grow profiles without interruption — Relaxed API validation ensures more emailable profiles are successfully created.

Navigate faster — New layout is now available in every Klaviyo account—check it out today!

Kickstart growth for Hospitality brands — Default segments and tailored flow recommendations are now live.

Use SMS for sexual wellness brands — Collect SMS consent with age-gated SMS opt-in forms to verify users and unlock Klaviyo’s SMS marketing channel in the U.S. and U.K..

Edit images with AI in seconds — Use the new Remix button in the email editor to transform any image with Gemini 2.5 Flash.

Send branded SMS in Luxembourg — Branded sender IDs are now supported for one-way messages.

Simplify timed promos — Set go-live and end times to automate launches and takedowns.

Boost engagement in-app — Use full-page forms for high-impact announcements and promos.

Track segment value at a glance — Use average CLV to optimize targeting and measure business health.

Unify customer profiles — Email typo deduplication reduces fragmentation and boosts targeting accuracy with the Advanced Klaviyo Data Platform.

Unlock SMS for tobacco brands — Compliantly collect age-gated opt-ins via web forms to reach U.S. customers with Klaviyo SMS.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in the Finland via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Work in your language — Klaviyo now supports Swedish, Dutch, Spanish (Mexico), and Polish across the platform.

Connect AI tools to Klaviyo — Use the new MCP Server to pull metrics, create content, and automate workflows from tools like Cursor and Claude.

Optimize multichannel targeting via APIs— Predict each profile’s likelihood to engage via Email, SMS, or Push, and tailor sends accordingly in segments and flows.

Download clearer usage reports — New multi-sheet format makes billing and usage data easier to understand.

Boost engagement by delivering SMS messages in each user’s prefrered language — Create and manage campaigns and flows in 68 languages in one step.

Share email previews with a link — Generate a public URL to streamline reviews without sending test emails.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in Italy via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Add discounts faster — Insert coupon codes directly from the Personalization menu in Email, SMS, and Push editors.

Design with precision, faster — Drag to resize padding and margins right on the canvas in email and in-app form editors.

Migrate from Yotpo in minutes — Import profiles and consent data with our new Yotpo Email & SMS migration app.

Market better to hospitality customers — Self-serve the new Mews integration with more reliable profile, event, and consent data.

Stay ahead on coupon inventory — Get notified at the right time with flexible low balance alert settings.

Monitor WhatsApp list growth — Use the updated Subscriber Growth Report to track opt-ins by source and channel.

Capture richer session data — Track anonymous user behavior to power future acquisition and personalization features.

Launch SMS custom domains in 5 minutes — Set up branded links instantly with a new self-serve experience.

Boost Customer Hub engagement — New customizable widget drives up to 30% more opens and includes guided setup.

Formerly the integration directory, our brand new experience empowers you to seamlessly discover and connect powerful apps, unifying your data and unlocking new growth opportunities.

Enable deeper audience growth insights — List growth data now matches Segment and Subscriber reports.

Increase reliability and scale — The new Event Pipeline, built on Apache Kafka, boosts platform speed and data resilience for peak moments.

Create stronger passwords with ease — New visual strength indicators and a 12-character minimum help users build secure passwords that meet industry standards.

Use the best cross-sell date property from catalog insights in segmentation.

Create custom reports that include push notification data.

Protect deliverability — Get email notifications (not just in-app) when sending domain issues are detected, helping fix misconfigurations before they impact performance.

Boost form conversions with social proof — Add a customizable static review block to sign-up forms to showcase trust-building reviews at the moment of capture.

Power smarter flows with dynamic data — Return outputs from sources outside Klaviyo within a flow, enabling weather-based content, AI-generated copy, and more.

Use SMS for firearm brands — Collect SMS consent with age-gated SMS opt-in forms to verify users and unlock Klaviyo’s SMS marketing channel in the U.S. and U.K..

Recover revenue with ease — Publish no-code Back in Stock forms for Shopify and BigCommerce to capture email and SMS consent and notify customers when products return.

See Customer Hub revenue, clearly — Customer Hub now uses 1-day last-click attribution and shows a time-series breakdown of revenue sources right in the dashboard.

Convert high-intent shoppers — Backfill anonymous shopper activity based on common events at the checkout page.

Sync accurate inventory — Use Multi-Source Inventory to see correct, store-specific stock levels in Klaviyo catalogs to power better product feeds and flows.

Boost account security — Get personalized, actionable recommendations like enforcing MFA and removing inactive users to reduce risk without extra hassle.

Export key Catalog Insights data — Download CSVs for repeat purchase timing and product pairing to work with this data outside of Klaviyo.

Out of stock and unpublished products in catalogs will now automatically be excluded from next best product recommendations within product analysis.

Drive urgency and boost conversions— Trigger price drop and low inventory flows using Magento 2, SFCC, and PrestaShop integrations.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in Denmark via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Secure your account — Users now see alerts for unfamiliar login locations, helping them spot and act on potential account breaches fast.

Deliver in-app messages at the right time — Set audience rules, time delays, and collision logic to deliver personalized mobile messages at the right moment.

Install Klaviyo in Expo apps — Add our React Native SDK without writing any native code.

Enable AI clients to interact with your Klaviyo data through a seamless integration with Klaviyo’s APIs.

Trigger anonymous visitor activity backfill during WooCommerce checkout.

Now you can create a second Klaviyo account directly within the app from an existing one, offering a faster, more seamless experience.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in Norway via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

A new attribution model that equally gives credit to each touchpoint leading to a conversion.

Send multilingual emails from one setup — Create and manage campaigns and flows in 68 languages, increasing efficiency and connecting with global audiences in their preferred language.

Enable deeper personalization — store complex customer data beyond events and profile properties to unlock advanced use cases like reservations, appointments, and extended household profiles.

Optimize multichannel targeting — Predict each profile’s likelihood to engage via Email, SMS, or Push, and tailor sends accordingly in segments and flows.

Integrate with Guesty, a property management platform, to bring guest, reservation, and message data into Klaviyo.

Unlock product insights via OAuth — Access Product Analysis in Catalog Insights with OAuth-branded integrations to expand visibility and overcome past data limitations.

Automatic exclusion of refunds and cancellations from catalog insights.

A new action center for catalog insights with recommended key steps to take.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in Austria via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in Spain via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Boost re-engagement with less effort — Auto-generate follow-up subject lines based on your campaign content with AI.

Easily use your ticket data and organize SMS conversations by syncing with Gorgias on a per-brand basis.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in Hungary via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in Sweden via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Improve channel attribution — Default UTM medium now reflects the actual send channel (email, SMS, push) to enable clearer performance tracking and align with industry best practices.

Exclude specific products or categories from the product analysis report and Next best product recommendations.

Optimize design for all devices and settings — Test how your emails render in Apple Mail, Gmail, Outlook, iOS, Android, and more directly in the editor, with 40 visual tests per user each month.

Ensure SMS link reliability — Automatically monitor custom domains and fail over to shared links during DNS issues to prevent broken links and lost traffic.

Integrate with ChowNow, an online ordering platform, to bring order events and profiles into Klaviyo.

Expand SMS to the Poland — Reach more international customers through this new regional support.

Catch unclear opt-outs — Send unsubscribe instructions when messages fall below the confidence threshold for an automatic unsubscribe, plus set keywords to exact match for tighter control.

Plan campaigns in minutes — Answer a few questions and get a ready-to-use calendar with personalized campaign ideas.

Boost social proof on social channels — Export approved Klaviyo Reviews daily to Facebook and Instagram to boost trust and conversions where customers shop.

Drive more revenue with Favorites — Send reminder flows, add Favorite buttons to collection pages, and fully customize them to match your brand.

Speed up load times with image compression — Automatically compress images to reduce file size without losing quality, with full control over review settings.

A new attribution model that allows for the recalculation of historic data and more accurate attribution.

Exclude transactional messages from being included in attribution by updating your attribution settings.

Improve attribution accuracy — prevent reservation and password reset emails from affecting your marketing performance with a new setting.

Drive more engagement from loyal customers — Let customers view their Smile.io points, tier, and more in a seamless onsite experience.

Build emails faster — Drag in 30+ designer-made sections like headers, CTAs, and footers to jumpstart your layout.

A more secure connection with Snowflake to avoid disruption as single-factor authentication using passwords is phased out.

Cards in the overview dashboard will now display mobile push data

Zendesk customers with more than one brand can now sync data to Klaviyo on a per-brand basis, making it easier to view ticket data and organize SMS conversations.

Simplify audience targeting — Describe your ideal recipients in plain language and let AI build high-performing segments directly within the campaign flow.

Deliver dynamic app experiences — Update content in real time with silent push notifications, sending personalized data to the app without alerting the user.

Deliver dynamic app experiences — Update content in real time with silent push notifications, sending personalized data to the app without alerting the user.

Customers synced from guest engagement platform Thanx will now include loyalty and birthday information.

Using app blocks, Shopify Plus customers can now collect both transactional and marketing SMS consent on checkout pages, and all Shopify customers can collect both types of consent on thank you and order status pages.

Convert More Double Opt-ins — Direct new email subscribers straight to their double opt-in email from the signup form, eliminating the need to search their inbox.

Expand SMS opt-out coverage — meet evolving compliance standards that went into effect on April 11th with enhanced keyword and intent-based unsubscribe handling.

Portfolio now supports linking accounts to multiple portfolios, empowering global brands and agency partners to streamline account management.

Expand your SMS reach – Send SMS messages to the Netherlands, expanding the international shoppers that can be reached though this channel.

Trigger quizzes anywhere in the journey — launch automated SMS conversations from flows, not just campaigns.

Personalize the onsite experience — show targeted content in Customer Hub based on a shopper’s list or segment membership — all powered by the underlying Klaviyo Data Platform.

A notification that alerts you when your branded sending domain becomes disconnected

Funnel analysis reports now require a minimum of 2 actions instead of 3.

Clone funnels in the funnel analysis report for faster creation and iteration.

Klaviyo AI analyzes your emails and subject lines to identify your unique brand voice and tone. Then, automatically applies this to all AI-generated email content.

Use Klaviyo SMS to build relationships and text customers directly in Germany.

Boost engagement with product reviewers — notify customers via email when you reply to their reviews.

You can now automatically display a product’s original price with a strike-through next to its sale price in emails with products synced from PrestaShop.

Engage users while they’re actively using your app to drive key actions, like purchases or sign-ups

Boost engagement and sales with gamified sign-up forms that make winning discount codes and incentives more interactive than ever.

See a timeline of changes to your account’s attribution settings.

Our PrestaShop module now supports German, Italian, Spanish (Spain), Portuguese (Brazil) and Korean, which means custom SMS consent labels and disclosure text can now be displayed in these languages.

Best cross-sell date and Next best product properties that leverage product analysis data to enable the creation of dynamic cross-sell flows.

Universal content blocks are now supported in custom HTML templates (i.e., hybrid templates).

Trigger anonymous visitor activity backfill through Shopify checkout

Enrich your marketing strategy with additional customer and product insights.

Create product quizzes, answer FAQs, and nudge shoppers toward their first (and next) purchase.

Improved cohort reporting to enable better analysis for behavior related to conversion metrics

A new cohort report for Advanced KDP and Marketing Analytics customers that enables you to identify trends in engagement, conversion, and other key metrics over time for groups of profiles.

Boost sales and showcase reviews on multiple stores that share the same products or SKUs.

Display product reviews on your storefront and the Shop app to convert more browsers into buyers.

Analyze your SMS Flow performance in relation to Klaviyo best practices, industry trends, and companies similar to your own.

Our PrestaShop integration now syncs product catalog variants, enabling back in stock email sending and more.

Build personalized experiences in flows with custom code and pre-built actions that support Python and Node.js, now available in the flows editor.

Alert customers to unread notifications and prompt them to check out your latest offers.

Showcase star ratings in product blocks for campaign and flow emails.

Use the campaigns library to get inspired for your next email or SMS send, with suggested message content and audience segments based on your campaign goals.

Expanded event data for the Active on Site onsite event, enabling more refined reporting and retargeting based on UTM parameters.

Easily track performance dips in campaigns and flows, so your marketing remains effective and uninterrupted.

Track a user’s future visits for up to 1 year after the Klaviyo cookie has expired or been deleted with Extended ID.

Reporting will now consider campaign send times to be based on the account timezone instead of the recipient’s local timezone.

Allow customers to specify SMS preferences—transactional, marketing, or both—through Klaviyo’s APIs or sign-up forms, with each type of consent clearly stored on their subscriber profile.

Create transactional SMS flows using any metric trigger and explore pre-built flows for major integrations in the Flow Library. Automated content review ensures quick approval for transactional status in just minutes.

Forward incoming calls from your US toll-free number to your customer support line automatically. This complimentary feature ensures smooth routing of customers from SMS to voice, helping you stay accessible and compliant with new state regulations.

Respond to SMS conversations faster with customer profiles, activity timelines, and order details right in the chat sidebar.

Klaviyo now syncs Channel ID from BigCommerce for order events and profiles, which allows you to message customers by storefront.

Browse email templates created by expert Klaviyo agency partners designed to maximize conversions.

Discover new integrations, personalized recommendations, case studies, and more on our refreshed integrations directory.

Create custom metrics that align with how your business tracks and monitors your success, and then use them within your account’s mapped metrics. Metric mapping is used to calculate the quarterly growth (QGR), predictive analytics, and customer lifetime value (CLV), product analysis, and A/B testing. Additionally, custom metrics can be used in the recency, frequency, and monetary value (RFM) analysis.

Before you hit send, AI checks if you can boost deliverability by excluding unengaged customers.

Instantly generate emails that match your brand and tone, based on your existing email campaigns.

Easily switch between accounts with color-coded avatars, an expanded “show all” view, and account favoriting for prioritized access.

Klaviyo SMS now supports sending to subscribers in Italy and Portugal. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

Configure your SMS campaign audience by country as you build: see total recipients and SMS credit costs by region, and easily toggle countries on or off—no extra segments needed.

New operators to filter on events in segments, enabling easier and faster segmentation.

Build deeper segments and apply multiple filters to a single segment condition.

Use the list update action to automatically add or remove profiles from lists after they’ve reached a specific part of a flow.

Experience Klaviyo in German, Spanish, Italian, Korean, and Portuguese, alongside English and French.

Send keyword-triggered responses in the subscriber’s native language.

Partners can now understand the performance and health of their OAuth apps using our new API activity chart. Review API logs seamlessly in order to troubleshoot customer errors.

Our PrestaShop integration now syncs 8 additional customer profile properties to Klaviyo, including locale data, PrestaShop account and group information, and more.

Schedule flows to automatically start and stop sending on a certain date and time, so it’s easy to prepare for your next big sale.

Set your default review order to Most relevant to feature the reviews your customers are most interested in first.

Review and compare how specific campaigns or flows are contributing to success per account in one aggregated portfolio view.

Bring designs from Canva into Klaviyo, and images from Klaviyo into Canva and with our new integration. Once Canva designs are in your Klaviyo image library, you can use them within email templates, SMS content, sign-up forms, and more.

Drag and drop the new HTML block into email templates to add custom HTML or CSS code, without configuring text block settings.

Klaviyo SMS now supports sending to subscribers in Denmark, Finland, Norway, and Sweden. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

New, beautiful review quote block style options let you feature reviews in email campaigns and flows while maintaining a consistent look and feel for your brand.

More easily integrate your Meta business account to target your Facebook and Instagram ads effectively with our refreshed integration.

Analyze total and Klaviyo-attributed revenue and conversions by specific segments.

Choose whether to trigger an unsubscribe when an opt-out keyword is detected in a message, or only when there’s an exact keyword match.

Instead of creating a subject line A/B test manually, AI generates a test for you in seconds.

The model comparison tool provides options for previewing potential changes to your attribution and bot click settings and how these will affect your performance reporting. This helps ensure any changes you make to your settings align with your brand’s measurement needs.

Configure default and personal language settings in your Klaviyo account, ensuring the preferred language for each user.

After a customer leaves a review on your site, they have the option to leave a review for your entire store as well. Highlight these reviews on a standalone page to boost SEO.

Easily enable new tracking events for Shopify including Added to Cart, Viewed Collection, and Submitted Search. These events sync server-side, providing more persistent profiles and thus more events syncing and flows triggering in Klaviyo.

A new guided experience to seamlessly pull in your data from your warehouse using SFTP, giving you more data to work with across every Klaviyo surface.

New options to customize your attribution windows, track non-human or bot click opens, and better align with your customer behaviors.

Ensure that Klaviyo generated predictive models and default reports use the right metrics, aligned to your specific portfolio accounts’ data structure, reporting needs, or custom integrations.

Analyze total and Klaviyo-attributed conversions and revenue, and how many profiles are completing different numbers of conversions.

Prevent fake profiles from entering your account by protecting your forms with CAPTCHA.

Allow your customers to submit reviews without leaving their inbox. Enable this feature to access a content block that can be added to your review request emails to collect a review rating, text, and headline without requiring the reviewer to open a new tab.

Add a sign-up counter block to display real-time submission counts on your form, leveraging social proof to create urgency and boost conversions.

Easily add a video block to embed a video thumbnail in your emails and link to content on Youtube, Vimeo, TikTok, and other video platforms.

Exclude bot clicks from reporting for more accurate analysis.

Target your sign-up forms by URL for Single Page Applications (SPAs), ensuring seamless and accurate form targeting for dynamic, modern web applications.

Review step-by-step guidance to get the most out of your RFM insights and help tailor your marketing strategies.

Updates to the segment builder interface with a cloning feature to clone conditions so you can build segments more quickly and easily.

Automatically publish DNS records for supported providers during the branded sending domain setup process without leaving your Klaviyo account.

Track revenue, average order value (AOV), and orders associated with sign-up forms, providing insights into how forms impact sales and how elements like coupons can drive purchases.

Merge multiple profile properties into a single property for improved data hygiene and usability.

Format date and time properties to save time and ensure consistency in segmenting and messaging.

Go beyond one-size-fits-all A/B tests with AI that learns what customers want, and chooses the best campaign variant for each person.

Configure alerts for your key metrics, segments, and flows. Get notifications when unexpected changes occur to proactively uncover trends or fix any potential issues.‍؜⁣⁤

Easily see the top-performing accounts across 3 KPIs when you select a metric. Plus, you can see how those accounts and portfolios are trending.

When you upload reviews from your previous provider, any previous store reviews will be marked as store reviews in Klaviyo and appear in your All reviews widget.

If you have a large number of pending reviews, you no longer need to manually publish them one-by-one. Instead, batch publish them with just one click.

Edit text directly in your email template canvas, rather than the sidebar. Text styling options now appear at the top of the email editor, with additional options available in the left-hand toolbar.

Shopify Markets customers will now see locale data (language and country) synced from Shopify to Klaviyo for profiles and events.

Start syncing SMS consent at checkout on PrestaShop to grow your subscriber list.

Once a customer has submitted a review for one product, they’ll automatically see a list of other items in their order to review. Collect reviews for everything in an order without crowding your review request email with several CTAs.

Highlight the right product review at the right moment in every customer journey. Use the review quote block to feature reviews in product-related flows (like abandoned cart or back in stock) for the exact product the recipient is interested in.

Collect customer reviews, highlight product feedback across channels, and build relationships with your audience with a reviews platform that seamlessly integrates with your WooCommerce store.

Review insights around how and when products in your catalog are driving orders, and align products at the right time in the customer journey.

Klaviyo SMS now covers Austria, Spain, and Switzerland, with MMS available in Australia. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

Banner forms stay visible on your webpage without interrupting your visitors’ browsing experience. This mobile-friendly signup form seamlessly integrates with your site’s design, and can scroll with the page or remain fixed.

Automatically sync Klaviyo lists and segments to Pinterest audiences with our new integration. Use Klaviyo segmentation to drive your marketing strategy and reach your customers on Pinterest.

Seamlessly create, read, update, and delete segments via API, unlocking full programmatic access to Klaviyo’s powerful segmentation engine.

Type a description of the flow you want to create and AI builds it for you.

Let your site visitors know that a reviewer received an incentive, like a discount code or a free product, in exchange for their review.

See what your customers love (and what they don’t) at a glance. AI reads your customer-submitted reviews to understand their topic and sentiment, then generates easy-to-read reports with key insights.

Create unique, single-use coupons for your PrestaShop store and use them in flows to incentivize subscribers to make a purchase.

See Klaviyo Reviews data within Gorgias and automatically create support tickets for negative reviews.

Report on subscription and order performance using custom metrics already created for you.

Use the metric mapping tool to ensure that Klaviyo generated predictive models and default reports use the right reference metrics, aligned to your specific account’s data structure and reporting needs.

Use your custom-created metrics in single and multi-metric reports.

Monitor SMS performance with a consolidated view of subscriber growth, campaign and flow revenue, and deliverability. Spot trends in real-time, make faster data-driven decisions, and share insights easily with PDF exports.

Customize your SMS order updates with branding and personalization to better suit your brand and enhance the customer experience.

Create, submit, and get approvals for transactional email and SMS messages directly within Klaviyo, eliminating support tickets for a faster, smoother approval process.

Change the default language setting for your Klaviyo account so you can engage with the platform in your preferred language (English or French). Changing the language for your account automatically changes the regional formatting (e.g., for numbers and dates) as well as the language for Klaviyo’s navigation. Note that this can only be done at the account level (not user-level), and by owners and admins.

No need to wait weeks for review requests to start sending – queue up recent purchases for review requests and collect customer feedback as soon as you start using Klaviyo Reviews.

Integrate with Intercom to sync metrics related to ticket, conversation activity, and profile data to Klaviyo.

Manage audience syncs for any advertising platform (Facebook, Google Ads, or TikTok) from within the Lists & Segments tab. Easily visualize ad platform connections all in one place.

Automatically sync Klaviyo lists and segments to TikTok Audiences with our new integration. Use Klaviyo segmentation to drive your marketing strategy and reach your customers on TikTok.

See complete results for all stages of your campaign A/B tests with a clean, easy-to-read UI.

Your company information link, automatically included in SMS sends, will now load in the language set by the browser language preferences, allowing customers to view this page in Dutch, German, French, or English

Connect your Zowie and Klaviyo data to sync your customers support interactions as events and properties in Klavyo, enabling better segmentation, marketing experiences, and support interactions for your customers.

New RFM profile properties that are updated every 24 hours and a new profile property called “RFM Group last changed” that can be used for date-based triggers in Flows.

Support AI interface changes including a new title to provide guidance, larger text input fields, and additional direction if customers need help to describe their problems.

The smartest way for you to manage all your accounts in one place

Add a one-time code to your SMS subscriber forms so new subscribers can double opt-in without leaving your site

Aggregate and analyze your data across multiple accounts within your portfolio, including different brands or separate accounts for different regions.

The Klaviyo Reviews analytics dashboard provides an overview of key reviews analytics, including your total review requests vs reviews submitted, average product ratings, product rating distributions, and Q&A trends.

Trigger a flow when products are running low in stock witth the new low inventory trigger – available for Shopify, BigCommerce, and custom catalog or integrations.

Connect with Toast to easily sync many different order placement and fulfillment-related events for segmentation and filtering

Copy your forms, flows, segments, campaigns, and templates from one account to your other accounts.

Select the key metrics you want to sync into your data warehouse, add a new metadata table of your metrics that will house all the metadata about your Klaviyo metrics, and define a time period for your historical syncs.

Access the Klaviyo Help Center in French! Our self-serve Help Center resources are now available in French.

Understand how you are acquiring and losing subscribers over time per marketing channel, and see which opt-in or exclusions sources are the cause of subscriber growth or shrinkage.

Our WooCommerce integration now supports dynamic coupon creation within your Klaviyo flows.

Klaviyo SMS now available in new regions, including the Netherlands, Germany, and France. Easily add and manage new phone numbers for different regions directly within your account settings.

Klaviyo automatically revokes consent for phone numbers previously involved in SMS-related lawsuits, thereby reducing the risk of inadvertently texting these individuals – at no additional cost to you.

Connect with OpenTable to easily sync many different reservation events for segmentation and filtering

Use definitions like can or cannot receive marketing – filtered by email, SMS, and push notifications – to group customers into channel-specific flows, without any guesswork.

Access a monthly deliverability score graph for the past year for your month’s performance, including key trends and outliers in deliverability metrics.

Fully integrate your reviews widget to your on-site experience with new support for custom CSS styling.

The SFCC integration catalog sync has been updated to support SFCC product types (variants, bundles and standalone products), back in stock, and multi-site catalogs.

Boost SEO rankings and showcase all product reviews from across your site on a single page for customers to browse.

Access pre-built data transformations for three of the most common data transformations, including first name formatting and state & country standardization.

Preview your segments for insights into who is included and to troubleshoot without waiting for a segment to generate.

Describe your goals and Klaviyo will design an on-brand email section.

Describe the people you want to reach and Klaviyo will create a segment for you.

Test multiple versions of your form to find the highest- converting display time.

Share reviews across multiple product pages, enabling site visitors to see reviews for highly similar items in multiple styles.

Create a global holdout group to exclude a number of profiles from your messaging and determine the incremental success of your marketing program.

Connect to your Dutchie Point of Sale (POS) customer profiles and order data to reach customers with targeted messaging through segmentation, campaigns, and flows.

Access centralized SMS deliverability reporting to analyze and diagnose your SMS deliverability health across all your sends

Allow TapCart users to publish Klaviyo reviews to your mobile app storefront, so customers can browse product reviews within the app itself. Any updates you make in Klaviyo to your widgets will dynamically appear on both your store and mobile app.

Quiet hours now utilizes subscribers’ area codes for precise location identification within the United States and Canada, ensuring alignment with their local time zones. This enhancement extends beyond basic country code identification, making your automated messages timely and considerate.

Analyze submit rate, submits, and views for each step of your sign up forms.

Ask a question and Support AI will surface the right answer in seconds. AI will even suggest relevant help center articles for more detail.

Moderate your review submissions to publish all valid reviews while rejecting inappropriate or irrelevant reviews.

Automatically recalculate your qualified subscribers seconds before sending scheduled SMS and push campaigns or restrict your audience to the segment members who qualified at the time you created the campaign.

Create a custom conversion metric, like a subscription or in-store purchase, to get more detailed, accurate reporting and attribution in Klaviyo.

Use on-site events or UTM parameters to trigger a pop-up form for site visitors.

Add new on-site filters to your reviews widgets so your customers can find exactly what they are looking for as they browse through your reviews.

All of your marketing emails from Klaviyo now automatically include one–click unsubscribe links to comply with Google and Yahoo’s new sender requirements.

Email deliverability added to the delivery hub to analyze and diagnose your deliverability health across all your sends

Include an optional gallery of customer-submitted product images in your product reviews widget.

Automatically generate a series of personalized responses to your customers’ product reviews using Klaviyo AI.

Use RFM values and customer groupings as properties in your segments and create segment-based recommendations in your marketing content.

Create a branded send-from address to send emails that appear to be coming from your brand and allow you to have better overall control of your sender reputation

Select up to 5 holiday calendar options to include commonly celebrated holidays in various countries and regions.

Preview your flow trigger to ensure your flow is set up as you intended and understand how your flow is going to behave based on the trigger and profile filters you’ve added.

Allowlist IP addresses for outbound Klaviyo integration traffic to ensure that your firewall is not blocking Klaviyo’s requests.

Connect with PAR Punchh to syncdifferent events from PAR Punchh related to membership and PAR Punchh properties.

Enable collision prevention display settings to prevent multiple sign-up forms from appearing simultaneously or one after another for your shoppers

Integrate with Thanx to sync real time Thanx transaction data and profile properties through the Placed Order metric.

Build custom functions in Klavyo CDP, including sending data to other systems without having to set up a public HTTP endpoint or custom functionality triggered in response to any event’s occurrence.

Help shoppers quickly write relevant headlines for their product reviews.

Klaviyo SMS now available in Ireland. Easily add and manage new phone numbers for different regions directly within your account settings.

Send transactional order updates via text message to people not opted in to your SMS marketing program. Available for Shopify stores.

Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution.

Review analytics on all A/B tests conducted in campaigns and flows, and offers insights into the tested elements, the marketing channels used, success rates, and other data.

Add profile and event properties to email templates without manually typing syntax code.

Add a dynamic image to a push notification to show a subscriber the exact product they favorited, started a checkout with, or bought.

Build custom short links to establish a recognizable brand identity and build trust with your SMS subscribers.

Add countdown timers to your sign-up forms for flash sales, special promotions, or holiday messaging and more.

Analyze the growth of your lists, segments, channel membership, and deliverability.

Consolidated reporting hub to track key metrics, send volumes, and more.

Translate you review widgets and submission pages with over 12 language options.

Find all the ways you can grow your list through Klaviyo––sign-up forms, customized subscribe pages, consent at checkout, SMS list growth tools, and third-party lead capture tools––all in one new location under the Audiences tab.

Enrich customer profiles by tracking anonymous browsing activity and backfilling it to the relevant profile upon identification.

Create Android and iOS previes for your push notifications to ensure your push looks exactly as you expect before your customers ever see it.

Visualize and understand drop-off across the subscriber and customer journey.

Sync your customer profile and event data from Klaviyo to your data warehouse.

Format and standardize data automatically to improve your data quality.

Create custom CLV models by adjusting the lookahead timeframe.

Review your RFM analysis in Klaviyo CDP to understand how recently a customer made a purchase, how frequently they purchase overall, and how much they generally spend on individual transactions.

Schedule an email, SMS, or push notification campaign down to the exact minute that you want your message to go out.

Trigger price drop flows for custom catalogs to let customers know when products they’ve looked at lower in price.

Notifications for delivery rate anomalies for campaigns with recommended actions to improve deliverability.

Guided walk through of every step to enable Klaviyo reviews, including adding reviews widgets to your Shopify store, setting up a review request flow, and selecting a plan.

View repoting on how many active profiles you’ve had, emails and SMS you’ve sent, how many SMS credits you used, and your CDP usage. If you are on manual billing, you will see your usage as a percentage of your contracted amount.

Crop an image into a circle, a square, or a rectangle with a custom width and height directly within the editor. Your original image is preserved, meaning you can adjust or remove the cropping at any time.

Manually set a height or width for the image, set image alignment, and more directly within the editor.

Create a product feed in Klaviyo to power custom product recommendations for your subscribers based on their past buying or browsing behavior.

Set up lead capture with Shop on a Klaviyo sign-up form to recognize Shop Pay users, save and apply their discounts, and collect SMS consent.

Implement onsite personalization on your website using Klaviyo’s group membership API.

Retrieve account-specific data, such as contact information, timezone, currency, or public API keys.

Enable system for cross-domain identity management (SCIM) and single sign-on (SSO) for better security and user data management that can be shared with different applications.

Automatically show the discounted price compared with the original price for items in your product recommendation feeds, available for Shopify, BigCommerce, or WooCommerce integrations.

New events visible on a profile’s activity timeline representing when a profile is manually (un)suppressed, or when a profile is (un)suppressed from a specific list.

Our state-of-the-art segmentation engine has been remodeled, resulting in 87% faster speeds, meaning you can be confident in your audiences and ensure your flows are effectively triggered in real-time.

Feature real customer reviews within your email templates.

Eliminate another platform in your tech stack by using Klaviyo reviews to seamlessly integrate reviews into your marketing strategy.

Connect to Olo to sync many different events, including key appointments and membership.

The template library in Klaviyo is now easier to find, has upgraded designs, and new filtering capabilities.

Connect with Mindbody to get your client data and appointment-related events into Klaviyo so you can deliver timely, personalized communications that keep your clients coming back.

Set up a custom web feed with your Instagram account using an RSS feed generator and display the feed in your emails.

Integrate with Boulevard to connect data for booking, scheduling, marketing, payments, reporting, and more.

See monthly, quarterly, and yearly overviews for your account performance across campaigns, flows, deliverability, and more.

Connect with Ordergroove to subscription data to set up customer segments and build out new flows with email and SMS actions.

Ingest and action buyer data from purchases made through Buy with Prime on your site, such as automated abandoned checkout emails.

Connect with Commercetools to sync your real-time and historical data from the Commercetools platform into Klaviyo so you can deliver personalized experiences at scale.

Create a custom attribution window for your push notifications by setting the exact number of days or hours from your attribution settings page.

Analyze your flow message deliverability including performance across inbox providors, positive engagement rates, and performance by email domain.

In addition to using Google, Adobe, and custom fonts, you can now use Klaviyo-hosted fonts in signup forms.

Monitor your signup form for elements that do not meet WCAG standards and log them as Active Alerts.

Easily view which channels you’re sending on and when, without manually maintaining a marketing calendar.

Push notifications have been expanded to include support for Android apps, sending deep links that direct users to a corresponding page within an app, and improvements to our iOS SDK.

Deliver personalized experiences to your online and offline customers with Klaviyo’s one-click integration with Square Online.

Sync subscribers for email and SMS collected through a Facebook lead ad into Klaviyo to better manage consent across both channels.

Generate a shareable link in Klaviyo that lets shoppers easily sign up for text message marketing.

Use Moveable Ink HTML within your Klaviyo SMS templates to deliver hyper-personalized content at scale.

Set up your A/B tests to send tests during the recipient’s local timezone.

Quickly create a campaign, flow, signup form, list, or segment right from the main search bar of your Klaviyo account.

In-app notifications provide important account information, platform updates, an area to access your Benchmarks report downloads, and more.

Include a close button for customers to exit a form teaser while they shop your site.

Expanded sync settings for Shopify allow you to choose to sync all Klaviyo profiles back to Shopify, while continuing to specify the profile data you want to sync to enrich Shopify profiles, including: name, email, phone number, email subscription status, and SMS subscription status.

Receive warnings within the template editor if your email is likely to be clipped in a gmail inbox due to the email being too heavy (close to or over 120 KB).

Create and view dynamic & personalized product feeds from right within the email template editor.

A/B test SMS content in flows to learn what resonates best with your audience.

Access all invoices from March 2022 onward for manually billed Klaviyo accounts.

Add and edit your SMS disclosure language, then simply add this language to any sign-up form by dragging in a new block.

Turn keywords into high-performing SMS messages.

Create an SMS campaign with the same settings from your email campaign’s Name and Recipients step with the click of a button. The SMS generated by Klaviyo will use your email campaign’s subject line and preview text, and is fully editable.