Conversion as a winning metric for A/B testing
A new Klaviyo A/B testing metric helps you zero in on the messaging that sells.
What’s new in Klaviyo
At Klaviyo, we never stop moving forward, with constant innovation and iteration to give our customers an even more powerful marketing platform. Find the latest and greatest product updates here—and check back soon. There’s always more to come.
Featured product updates
Rules-based product recommendations
Send more personalized product recommendations to your customers to drive more conversions.
Virtual contact cards
Make sure your texts don’t get lost in the noise. Virtual contact cards brand your texts so they stand out in SMS inboxes.
Campaign reporting by segment
Gain new insights, and spot outliers for informed decision making. See what campaign messaging works best at the audience level.
September product updates
Last updated: September 26, 2022
New navigation
Our upgraded navigation makes it a whole lot easier to find what you’re looking for.
Anomaly detection
We’ve trained Klaviyo to pick up on anomalies in your metrics. If one of your flows suddenly breaks, you’ll get a heads-up so you can get things back on track, fast.
Rules-based product recommendations
Send more personalized product recommendations to your customers to drive more conversions.
Overview dashboard enhancements
Several new upgrades to the overview dashboard make it even easier to track your marketing. performance and to share results with others.