What's new

130+ ways to fuel your growth

Shoshana, December 29th 2022
Klaviyo product update depicting workflow

Klaviyo keeps getting better and better. As we wrap up 2022, we’re proud to share that we’ve released over 130 new features this year! We know that you move fast – and we’re always here to help fuel your growth. 

What better way to ring in the New Year than by reflecting on some of our favorites from 2022? We’re raising a glass to some of our favorite features from the year: 

Take control of your data to scale your growth

Webhooks in flows

Webhooks in flows allow you to easily connect your Klaviyo account to the other tools in your tech stack. Say you want to automatically update a customer record in your CRM when a customer becomes a repeat buyer, or programmatically send a personalized gift to every new subscriber to your monthly coffee subscription service? You can easily set up a webhook to trigger from your Klaviyo flow that makes this work seamlessly.

New Klaviyo APIs

We’re well on our way to turning Klaviyo into a developer-first platform. We built new API endpoints, updated existing ones, and improved overall functionality. All to make it easier for developers to tailor Klaviyo to meet their needs. Interested in what you can do? Learn more here

Streamlined omnichannel communication

One of our most-requested features of the year had to make it into our top 5 favorite features list! Sync Klaviyo segments directly with audiences in Google Ads to boost your paid search marketing strategy. Use Klaviyo shopping data to serve highly personalized ads to buyers at different points in the consumer journey. Integrate your account in seconds to use the power of Google alongside your owned channels. 

New email template editor

We reimagined our email template editor this year to bring you more advanced functionality and make designing emails easier than ever. The new template editor gives you an all-powerful undo button, universal content, autosave, a faster preview experience, and so much more. This way, you can quickly create email campaigns and flows that maximize your revenue potential. Still using the old template editor? Switch to the new experience with the click of a button. 

Virtual contact cards

The best brands are accelerating their use of SMS to reach customers, which is why we’ve named virtual contact cards in our top 5 favorites list. We understand the importance of an excellent omnichannel strategy – a key part of doing this is making your brand as recognizable as possible. 

Share your virtual contact card automatically when people opt-in to receive SMS, so they can save your number on their phones. Customers will see your brand’s name and logo instead of a generic number. Get recognized instantly and boost your SMS engagement! 

Cheers to you!

We love seeing our customers bring these features to life. You are the inspiration for our innovation. We’ve launched over 130 (and counting!) new features this year all to help fuel your growth with Klaviyo. 

Here’s to an even bigger and better 2023 – wishing you a Happy Holiday season and joyous New Year!