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March release notes

Profile photo of author Shoshana Antunes
Shoshana Antunes
2 min read
Klaviyo news
April 3, 2023
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Key March Klaviyo updates

Generated by Klaviyo AI

This post outlines Klaviyo’s March product updates focused on cleaner account insights and improved reporting. It covers a redesigned homepage dashboard, new campaign deliverability tools, enhanced inbox provider data, timezone-based A/B testing, and updates to profiles and consent data.

  • Redesigned homepage dashboard: The new homepage dashboard surfaces core account information, including alerts, revenue driven by Klaviyo, and revenue breakdowns by channel.
  • Centralized campaign deliverability: A new campaign deliverability tab consolidates key email performance and deliverability metrics into a single report for every sent campaign.
  • Inbox provider insights: Email domains are now mapped to centralized inbox providers, enabling deeper analysis when troubleshooting deliverability issues.
  • Local timezone A/B testing: A/B testing has been expanded to support sending tests in each recipient’s local timezone for more precise experimentation.
  • Enhanced consent data in profiles: A new profiles API GET subscribers response and a redesigned channel consent box make it easier to access and understand consolidated consent data.
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As we say goodbye to winter in the United States, we’re highlighting new features that help you do some spring cleaning in your Klaviyo account. Our favorites from March are focused on improved reporting with new dashboards, campaign reports, and enhanced email metric granularity.

Top features this month

A new homepage dashboard experience

  • We redesigned the homepage dashboard to let you easily see core information about your Klaviyo account. View important alerts, how much revenue Klaviyo activities drive, revenue breakdowns by channel, and more.

View campaign deliverability performance all in one place

  • The campaign deliverability tab helps you understand your email performance and centralizes key deliverability metrics in a brand new report available in every sent campaign. Dive into deliverability and check out the details.

Be a deliverability detective with new inbox provider data

  • Individual email domains are now mapped to centralized inbox providers, helping you dig deeper when troubleshooting deliverability issues. Read more about this latest release

Other notable releases

A/B testing in recipient’s local timezone is now available

  • We’ve expanded the capabilities of A/B testing to include sending tests during the recipient’s local timezone. Check out the Help Center to configure these additional test settings.

New profiles API – GET subscribers

  • You can now use the profiles API response body to get further consent data. Learn more about these updates here.

Redesigned channel consent box in profiles

  • We’ve made it easier to understand the channel consent for Klaviyo profiles. Read about the updated channel box on profiles and how it provides one record for all consent data.
Shoshana Antunes
Shoshana Antunes
Shoshana Antunes is a senior product marketing manager at Klaviyo, focused on the platform’s email and review products. She is passionate about supporting SMBs and believes they are the heartbeat of communities, and offer the ability to create generational wealth for business owners and their families. She’s spent the last 6 years in tech and 8 years in marketing working to improve experiences and processes for small businesses. Outside of work, she often has her head in a book, working toward her goal of reading 30 books in 2024. She also (mostly) enjoys doing DIY projects for her fixer upper, though she says she isn’t particularly handy. Shoshana has her MBA from Boston University.
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