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December release notes

Anthony DelPizzoShoshana Antunes
1 min read
Klaviyo news
December 22, 2022
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Key December product updates

Generated by Klaviyo AI

This post outlines Klaviyo’s December product updates, focusing on search, forms, flow management, and reporting. Readers learn how these changes help them find data faster, streamline SMS opt-in, organize flows, and better understand flow-driven revenue.

  • Expanded quick search: The main search bar now surfaces campaigns, flows, forms, lists, and segments alongside profile data for faster navigation.
  • Unified SMS opt-in form: Dynamic blocks let users build a single form that adapts to show the best SMS signup experience for both mobile and desktop shoppers.
  • Flow archiving option: A new archive feature removes old flows from active views without permanently deleting their underlying data.
  • Flows conversion card: The updated overview dashboard includes a flows conversion card to track revenue over time, compare flows, and spot optimization opportunities.
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Release notes are your place to stay up to date with Klaviyo’s latest features. Discover new ways to utilize your customer data to drive more revenue and maximize customer lifetime value.

Top features this month

New quick search capabilities from the main search bar

  • Quickly finding your data in Klaviyo is important. We’ve taken the same approach to searching for profile data and added campaigns, flows, forms, lists, and segments. Learn more about quick search.

Optimize SMS opt-in for mobile and desktop shoppers

  • Use dynamic blocks to build one form that shows the best way for mobile and desktop shoppers to sign up for texts. Read more here.

Get organized with the ability to archive flows

  • The new archive feature allows you to remove old flows from your account without permanently deleting their data. Read more about archived flows.

Other notable releases

Learn faster with the new flows conversion card in the overview dashboard

  • Easily track revenue from flows over time to effectively visualize buying cycles and trends, compare performance across different flows, and quickly identify ways to optimize. Learn how to utilize this card (and more) here.
Anthony DelPizzo
Anthony DelPizzo
Anthony DelPizzo is a senior product marketing manager at Klaviyo, where he helps bring new products to market. He strives to drive customer adoption and engagement through various marketing and enablement tactics. Anthony loves diving deep into data to solve problems and to create better experiences for customers. Outside of marketing, Anthony is a lover of live music, natural wine, and classical film (early 2000s rom-coms).
Shoshana Antunes
Shoshana Antunes
Shoshana Antunes is a senior product marketing manager at Klaviyo, focused on the platform’s email and review products. She is passionate about supporting SMBs and believes they are the heartbeat of communities, and offer the ability to create generational wealth for business owners and their families. She’s spent the last 6 years in tech and 8 years in marketing working to improve experiences and processes for small businesses. Outside of work, she often has her head in a book, working toward her goal of reading 30 books in 2024. She also (mostly) enjoys doing DIY projects for her fixer upper, though she says she isn’t particularly handy. Shoshana has her MBA from Boston University.
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