The Integrations Generation Framework (IGF) is our internal framework designed to simplify and accelerate the development of integrations.
Adopt the smarter stack and consolidate data and analytics in the same platform as your marketing. In the fast-paced world of modern marketing, data is king. Brands are constantly seeking ways to harness their customer data to drive growth, improve personalization, and enhance their overall customer experience. Enter Klaviyo CDP, a revolutionary customer data platform […]
In this product release: To best meet the needs of scaling brands, we’ve made significant upgrades to our state-of-the-art segmentation engine, allowing for faster segment creation across all users. With the new system, segments are also updating at 87% faster speeds, meaning you can be confident in your audiences and ensure your flows are effectively […]
In this product release In September, we announced a complete redesign of our personalized product recommendations, including rules-based recommendations. This major update allows you to improve your customer experience by making emails more personal, boost conversion rates with well-matched recommendations, and gain a better understanding of what items are being shown to your customers. Today, […]
In this product release A/B testing is a pivotal tactic for marketers to make data-driven decisions, allowing you to test different options of content, design, and more. At Klaviyo, we aim to provide you with the tools to experiment with your marketing to continuously optimize and discover what works best for you and your customers, […]
When a customer is searching for a product, that means they’re interested in it, right? Why not use that high-intent search data to power your personalization efforts in your marketing communications? Now you can, with the Klevu-Klaviyo integration, which allows you to easily embed Klevu AI search events and product recommendations in Klaviyo email and […]
Many Klaviyo customers lean on Litmus for additional email testing, optimization, and collaboration, and we’re excited to announce the ability to seamlessly integrate our tools is live! If you use Klaviyo and Litmus*, you can now maximize conversion and revenue by efficiently building, testing, and collaborating on large volumes of emails — without needing to […]
It’s going to be a massive year for holiday shopping – based on responses from 3,500 consumers in the U.S. and Canada, a new survey from Klaviyo and Qualtrics finds that 65% of consumers plan to spend either the same amount or more on holiday gifts in 2022 compared to 2021. With Black Friday Cyber […]
Today, security and data protection are more important than ever. There have been 3 billion more cybersecurity attacks on consumers in 2022 compared to 2021, and it’s estimated that this number will continue to rise over 15% year over year. The main causes of these attacks come from misconfigurations, human error, poor maintenance, and unknown […]