Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy articles
Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.
Tired of guessing your performance? See how real brands use Klaviyo’s benchmark feature to sharpen strategy, refine KPIs, and cut through the noise.
Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.
Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.
BFCM is finally here this month, so you’ll want to read our checklist to prepare. Learn how items like exclusive content and website pop-ups can help you.
Learn 8 product bundle strategies for differentiating your brand. See how tactics like simplicity and smart product pairings can increase AOV.
Discover 10 easy to implement tactics that local retailers are using to protect profits with better operational efficiency this sales season.
The holidays are a busy time for everyone—and this is especially true for marketers. As soon as fall comes around, we’re firing on all cylinders to make sure our messages stand out in a seemingly endless sea of promotional content. And this is no understatement. In 2023, brands using Klaviyo sent over 11.6 million messages […]
Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.