Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy articles
Discover flash sale email template ideas and examples to drive engagement. Learn how to spark urgency and enhance subject lines with AI for successful campaigns.
Preparations for BFCM in August are critical for success during black friday/cyber monday. Learn how factors like paid traffic and BFCM roadmaps can help you.
Preparation is critical for the BFCM season, so starting as early as July is encouraged. Learn how strategies such as competitive analysis and A/B testing can help.
We’ve scoured Klaviyo’s massive email database to come up with 5 of the most common and effective email content strategy approaches for your Memorial Day campaign.
Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.
April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2024.
Integrated marketing—the practice of pushing out one cohesive, consistent brand message across multiple channels—creates clarity for your audience.
March Madness email marketing campaigns are a smart way for your brand to increase sales or even just build more loyalty with your existing subscribers.
Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.