10 successful 4th of July email & SMS marketing examples to revolutionize your revenue

Email marketing
May 2, 2024
In large stacked capital letters in the middle of the image, text reads, "4th of July." In smaller white copy on the left side of the image, placed within an outline of the Klaviyo flag, copy reads, "10 emial & SMS marketing examples to revolutionize your revenue." The background of the image on the left is solid salmon, and on the right is a photo of a man wearing a denim shirt, grilling.

In 2023, 87% of Americans celebrated the 4th of July.

That’s according to Statista, which also reports an average per-person spend of $93 for the holiday last year.

Of course, all over the country, people are celebrating Independence Day with a cookout. That means brands that sell consumer-packaged goods (CPG) have more marketing opportunities during this season.

But this is also the perfect holiday for brands that sell home and garden goods, sporting goods, and even apparel—who doesn’t want a new outfit for their Fourth of July party, parade, or trip?

If you want to take advantage of July 4th celebrations, start preparing your brand’s email and SMS messaging strategy no later than May.

Need some inspiration? Check out these examples of 4th of July marketing emails and text messages from 10 brands that are doing it well.

1. More Labs masters context with their product positioning

Subject line: Combat your 4th of July hangover! 🍻🍷🍹

Image shows a 4th of July email from supplements brand More Labs, with the headline “You’re in luck! The 4th of July hangover can now be optional!” in white font on a red background in a banner at the top. The body of the email features a photo background of two of the brand’s products sitting in the sand at the beach, while the email copy, overlaid on the photo in red and blue letters, reads, “Get up to 45% off the Ultimate Recovery kit.” The CTA button reads, “Buy now.”
Source: More Labs

More Labs demonstrates a clear understanding of context and positioning with this Fourth of July email. For those who partied too hard at their cookout, the brand offers the perfect hangover cure. Their July 4th email includes images that evoke the summer festivities, with their products nestled in the sand.

Brand tip: While More Labs didn’t necessarily design their supplements with July 4th in mind, they adapted their messaging for the holiday and seized on the perfect contextual opportunity for revenue. The header image weaves subtle fireworks into the background and all the text is either red, white, or blue—very fitting for a July 4th email.

2. Kirna Zabête packages July 4th as a holiday color mood board

Subject line: Monday Moodboard: 4th of July

Image shows a 4th of July email from apparel brand Kirna Zabête, which features several of their red and white products arranged in a collage style on a white background. Each product image comes with a label, and the CTA button at the bottom of the email reads, “Shop the moodboard.”
Source: Kirna Zabête

Apparel brand Kirna Zabête uses this July 4th email to package their products as an Independence Day mood board that highlights holiday-related products.

The mood board makes it easy for people to visualize how multiple products can complement each other within the context of the holiday, which has the potential to increase average order value when someone converts on the email.

Brand tip: If your brand sells products that thematically relate to July 4th, curate them in a way that encourages subscribers to buy them together so they’re “complete.”

3. ThreeMain keeps their July 4th SMS short and customer-centric

SMS character count: 209

Image shows a 4th of July marketing text from cleaning brand Three Main, which reads, “Our Summer Savings Sale starts now! Get $5 off your purchase of $20+ when you use code: JULY4TH.”
Source: Klaviyo Showcase

Most people only subscribe to 2-3 brands via SMS—which means your real estate on a subscriber’s phone is incredibly valuable. Three Main, a brand that sells non-toxic, planet-friendly cleaning products, puts that principle into action in this message ahead of Independence Day.

This text doesn’t waste any time, making a subscriber more likely to feel that the brand respects their attention and loyalty. With just one sentence, the brand gets right to the benefits for the subscriber:

  • The amount of money they’ll save
  • The amount they need to spend
  • The code they need to use
  • The link they need to shop

Brand tip: Use your SMS channel to share your most valuable, time-sensitive, and interesting offers, and keep those messages brief.

4. NOGU uses July 4th to move seasonal products

SMS character count: 240

Image shows a 4th of July text message from Canadian jewelry brand NOGU, which begins with a large banner resembling an American flag that reads, “4th of July sale.” The text message copy reads, “Jess from NOGU: Our Annual 4th of July Sale starts now and we need to make room for all our new designs launching this season. Shop now and save big!” with two American flag emojis.
Source: Klaviyo Showcase

Early July means summer is in full swing in all 50 US states, making it a prime time for ecommerce brands to focus on seasonal designs. NOGU, a Canadian jewelry brand, takes advantage of the timing of the US holiday to promote a big sale.

While the brand admits they’re looking to move along a set of inventory that may go out of style, their subscribers will likely be excited to get first access to these big discounts.

Brand tip: See if you can link an upcoming holiday to what’s going on with your inventory. If you have too much on hand and are willing to offer a discount, you might be able to move more product by tying it to whatever holiday is coming up.

Subject line: The Truth Behind These Common Skincare Myths

Image shows a 4th of July email from vegan skincare brand High Beauty, set in white font on a sage green background. A banner at the top of the email features an image of a model smiling with a towel wrapped around her head, next to the headline, “5 skincare myths that aren’t true.” The email body copy reads, “Many common skincare tips circulating around the internet are myths, not facts. And even worse, they may be causing damage to your skin! Here are 5 skincare myths you should stop believing and the truth about them, according to high’s esthetician.” The CTA button underneath reads, “Read the blog now.” Then, the email continues with an announcement about the brand’s 4th of July sale, including a deadline—”ends Monday”—and a discount code, “HAPPY4TH,” along with a second CTA button that reads, “Shop & save now.”
Source: Klaviyo Showcase

People who take their skincare routines seriously and live in places with more than one season tend to switch up their routines according to the weather. Nearly everybody uses more skincare products in summer—namely, sunscreen.

High Beauty, a vegan skincare collection, knows their audience wants the latest information on skincare, and that this content might be even more popular in summer. In this email, the brand connects all of the above to their upcoming 4th of July sale, offering a discount.

Brand tip: Think about an upcoming holiday like July 4th in terms of more than just what it means symbolically. What’s happening weather-wise this time of year? What might that have to do with your products and how they can deliver value to your subscribers? And how can you tie it all together in one readable email?

6. TheMagic5 is proud of their Made in America products

Subject line: The 4th of July sale is ON

Image shows a 4th of July email from goggles brand THEMAGIC5, featuring a bottom-up photo of a man swimming in a pool with lane markers wearing a speedo, cap, and goggles. The headline of the email reads, “4th of July sale,” and the body copy reads, “At THEMAGIC5, we proudly produce our goggles in the USA. We’re celebrating the 4th of July with 30% off our Blue/Gold and Black/Silver bundle. Each pair is designed to fit your unique facial features.” Then, next to a product shot of the goggles in question, the email shares information about each type under a subhed, “Bundle and save.” At the bottom of the email is a white CTA button that reads, “shop sale.”
Source: Klaviyo Showcase

THEMAGIC5 creates custom-fit swimming goggles based on a 3D scan of your face. Of course, early July is a great time to buy new goggles, and here, the brand showcases that they produce their goggles on US soil—a fact that matters to patriotic folks across demographics and political parties.

Brand tip: Consider including a fact about your manufacturing process that may matter to your subscribers. If it corresponds to the upcoming holiday, even better.

7. Corporate keeps it refreshingly direct

Subject line: July 4th Sale

Image shows a 4th of July email from sneaker and clothing brand Corporate, which keeps it very simple with a graphic design of silver fireworks on a dark blue background, over which white copy reads, “Fourth of July sale: 25% off sitewide. Discount automatically applied at checkout. Some exclusions apply.” Underneath the image, black copy on a white background reads, “Shop now. Pay in 4 interest-free installments,” with a link to Klarna. The CTA button at the bottom of the email reads, “shop now.”
Source: Klaviyo Showcase

You don’t necessarily need to connect your Fourth of July marketing campaign to the weather, or the time of year, or what’s happening in the world. The simple fact that you’re offering a discount is enough of a reason to alert your subscribers.

That’s exactly what Corporate, a sneaker and clothing shop, does with this email. The body copy is clear, telling the subscriber how much they’ll save and providing the link to shop, front and center.

The direct, simple approach paid off for Corporate: This email earned both a high open rate and a high click rate.

Brand tip: You don’t have to reinvent the wheel. If you don’t have the time or resources to create a strategy that may be more complex, try a simple approach instead.

8. Quikflip creates urgency with elegant design and copy

Subject line:⏰ Don’t miss out on our July 4th Sale!

Image shows a 4th of July email from outerwear brand Quikflip, advertising “Independence Day Savings” in bold cursive at the top. The email copy reads, “Quikflip celebrates independence every day! Don’t get caught carrying your hoodie when ours converts to a backpack.” The email continues with photos of models wearing the brand’s products in circular cutouts, decorated with silver fireworks extending out from each circle. In the fine print at the bottom, the email shares the deadline of the sale.
Source: Klaviyo Showcase

Quikflip, an outerwear brand that sells hoodies and jackets that convert into backpacks, makes a bold move with this email: They offer subscribers a 25% off discount, but establish a sense of urgency by using an alarm clock in the subject line and noting in the fine print that the sale ends on July 4 at midnight.

The emoji strategy paid off with a high open rate.

The email also features firework-like graphics and copy that connects the brand’s products to the concept of independence: “Quikflip celebrates independence every day! Don’t get caught carrying your hoodie when ours converts to a backpack.”

Brand tip: Shorten the amount of time your discount offer is available, and track your open and click rates to see if it moves your subscribers to purchase.

9. Wildling rewards their VIPs with an exclusive sale

Subject line: 10% Off + Free Shipping! Code: FIREWORKS

Image shows a 4th of July email from Wildling Beauty, featuring a model with long hair and bangs smiling slightly and applying one of their products to her face. The headline of the email reads, “Bangin’ skin all weekend: 10% off + free shipping with the code: FIREWORKS.” Underneath the photo of the model, in black font on a lavender background that fits the overall pastel color scheme of the email, the copy reads, “This sale is for our VIPs only, thank you for being part of our fam! Enjoy 10% + free shipping today through July 4th at midnight.” The CTA button at the bottom of the email reads, “shop now.”
Source: Wildling Beauty

Wildling Beauty’s 4th of July email offers an exclusive sale for VIPs to thank them for their loyalty.

The discount—10%—is enough to make a difference when purchasing, and helps VIPs feel like they belong to an exclusive community. The email also offers free shipping through the end of the holiday.

You may notice that while the discount code is “FIREWORKS,” a nod to the holiday, the brand doesn’t use other typical Independence Day themes. And that’s okay. If thematic design and copy don’t feel authentic to your brand, don’t force it.

Brand tip: Use the holiday as an occasion to treat your most loyal customers and help build community. If red, white, and blue feels like a stretch for your brand, find more subtle ways to incorporate Fourth of July themes.

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10. The Honest Company keeps the momentum going after July 4th

Subject line: HOURS LEFT: 20% off (almost) everything 😱

Preview text: Stock up on all your faves!

Image shows a 4th of July email from baby and beauty brand The Honest Company, featuring a gif of a clock underneath a banner that reads, “final hours.” The headline of the email is “the clock is ticking,” and the copy reads, “Clean beauty + 20% off = happy skin! Stock up on all your faves using code: CELEBRATE at checkout and hurry—this sale ends tonight!” The CTA button here reads, “shop the sale.” The next section of the email is titled “Jessica’s faves: our boss babe’s top picks all in one place,” with a CTA button that reads, “grab them now.”
Source: Milled

The Honest Company, Jessica Alba’s brand of non-toxic and hypoallergenic baby and beauty products, sent this email on the morning of July 5.

It’s a smart move—customers loyal enough to subscribe might want some extra time, especially during a holiday when so many are traveling and relaxing.

This email uses the subject line to spark urgency—there are only “hours left”—on a day when there’s a good chance the average subscriber is back at work, or at least back to their normal schedules and more likely to be checking email.

The design sparks that same sense of urgency—the clock is a gif, and it literally ticks as a regular clock would. Finally, The Honest Company includes CTA buttons not only to the sale they’re advertising, but also to their founder’s collection, all in one place.

Brand tip: Consider extending your sale beyond the actual holiday, and remember to track your results.

Get tips and tricks for your holiday marketing all year long.
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Katie Tierney
Katie Tierney
Katie Tierney is Klaviyo’s former managing editor. She led the company’s content marketing and editorial strategy. With nearly 20 years’ experience, Katie is a marketer, content strategist, writer, and editor who’s built global content marketing teams for fast-growing SaaS companies and created content for some of the world’s most recognized and respected brands—notably Sir Richard Branson’s Virgin Group. Katie earned both her Bachelor’s and MBA degrees from Northeastern University. When she’s not working, Katie loves to travel, take a spin class, and catch a live band.
Tiff Regaudie
Tiff Regaudie
Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada.