Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Klaviyo news articles

Reviews continue to be an integral part of the online shopping experience. 95% of consumers read online reviews before making a purchase. Additionally, over half of shoppers consider product reviews to be the most crucial part of the online shopping experience. But, it can be surprisingly hard for brands to collect reviews while providing a […]

Picture this – your email template designer is on vacation and your boss tells you that there’s an urgent last minute campaign that needs to be sent out. You log into Klaviyo, create a new campaign, and cold sweats start to set in at the prospect of having to design this email on your own. […]

We’re excited to announce that Klaviyo and PrestaShop are strengthening their existing partnership by making Klaviyo the chosen marketing automation partner for PrestaShop merchants. As part of this partnership, we have launched a new solution as part of PrestaShop Essentials. PrestaShop Essentials is PrestaShop’s signature suite of modules that bring together essential features for merchants […]

We’re excited to announce the launch of a new partnership and integration with Mindbody, a provider of online scheduling and business management software for fitness and wellness businesses. With significant growth in the wellness industry following the pandemic, businesses are facing increased competition. With more choices available, wellness consumers expect seamless, personalized experiences every time […]

Another month has come and gone! We’ve been hard at work bringing you new features that make it easier for you to take action based on your data. With new integrations and in-app assistance, our new May releases help you market to your customers more efficiently. Top features this month A redesign of our profile […]

We’re excited to announce a new partnership and platform integration with commercetools—the leading provider of composable commerce. As commerce technology evolves, many brands are turning away from traditional, monolithic platforms in favor of composable commerce. This modular approach gives brands the flexibility to build their ecommerce tech stack with best-of-breed solutions that fit their unique […]

April was a special month with the launch of our Spring 2023 Klaviyo Product Event. Our newest features focused on optimizing omnichannel marketing. Check out new releases below designed to help you engage more customers, save you time, and help you make better decisions, faster. Top features this month Mobile push notifications are now available […]

The Settings page has been redesigned to improve your workflow and save you time. Gone are the days of endlessly clicking around in your Klaviyo account. Now, you can simply click your account ribbon and hit the Settings tab. Key changes to the Settings page The redesigned user interface speeds up your workflow and saves […]

Customer retention is 90% higher when brands deliver great experiences through omnichannel marketing, but it can be tricky to get right. And with consumers demanding more personalized experiences, creating a seamless interaction across all channels is key to getting them to take your desired action. When you have several messages going out across different channels, […]