Automated flows just got a makeover

Profile photo of author Shoshana
Shoshana
2 min read
Platform news
November 15, 2023
The flow builder has an enhanced design and improved navigation.

Automated flows help you create efficient, personalized customer journeys by sending timely messages triggered by real-time behavior. Flows are powerful, and they can require time to set up. But once they’re live, you can sit back and watch the revenue flow in.

We gave the flow builder a face lift, making it easier to use so you can create flows, troubleshoot them, and increase conversions faster. 

A better layout for optimal editing.

Introducing a modern, intuitive look

The new flows experience features a redesigned look and feel, making it easier than ever for you to set up impactful customer journeys. Our favorite parts:

  • A new way to navigate: Use the new minimap and navigation toolbar to help you quickly find what you’re looking for or easily pan around the canvas using only your cursor.
  • Improved drag-and-drop functionality: Quickly and easily add custom elements into your flow with our new, intuitive drag-and-drop menu
  • A flow configuration side panel:  Customize your flow settings, see message previews, create A / B tests, view performance, and more all without leaving the flow builder
  • Better visibility into who enters a flow: Try the Trigger Setup Preview tool to see the last 10 profiles who qualified for your flow, with reasons for why they entered the flow. Plus, search for a specific profile to see whether they met the flow’s conditions 

Included in our makeover is more guidance and direction at different stages of the flow builder so you can feel confident during set up and editing. We took everything that was great about flows, and made them even better. No flow functionality was lost as part of this release. 

Toggle on the new flow experience and give it a try. You’re going to love it.

Shoshana
Shoshana Antunes
Senior product marketing manager
Shoshana Antunes is a senior product marketing manager at Klaviyo, focused on the platform’s email and review products. She is passionate about supporting SMBs and believes they are the heartbeat of communities, and offer the ability to create generational wealth for business owners and their families. She’s spent the last 6 years in tech and 8 years in marketing working to improve experiences and processes for small businesses. Outside of work, she often has her head in a book, working toward her goal of reading 30 books in 2024. She also (mostly) enjoys doing DIY projects for her fixer upper, though she says she isn’t particularly handy. Shoshana has her MBA from Boston University.