Skip to main content

What’s new in Klaviyo: February feature releases

Lauren Foy
2 min read
Klaviyo news
April 26, 2024

New features to help you stay up to date with changing compliance regulations.

Top features this month

Use AI to quickly get help, without ever leaving Klaviyo

Ask a question and Support AI will surface the right answer in seconds. AI will even suggest relevant help center articles for more detail.

One-click unsubscribe links automatically added to email headers

Google and Yahoo’s new sender requirements stipulate that marketing and subscribed messages must support one–click unsubscribe links. All of your marketing emails from Klaviyo now automatically include one–click unsubscribe links, making it easier for email recipients to unsubscribe from unwanted mail.

Get compliant with Google and Yahoo sender requirements this April

Google and Yahoo implemented new sender requirements starting on April 1st. Follow the steps in our detailed checklist on your account homepage to make sure you’re in compliance with all requirements so that your emails reach subscribers.

Reach your subscribers at suitable times with new region-specific quiet hours

Our latest quiet hours update now utilizes subscribers’ area codes for precise location identification within the United States and Canada, ensuring alignment with their local time zones. This enhancement extends beyond basic country code identification, making your automated messages timely and considerate.

Add a proactive edge against TCPA lawsuits with Litigator Protection

Klaviyo automatically revokes consent for phone numbers previously involved in SMS-related lawsuits, thereby reducing the risk of inadvertently texting these individuals – at no additional cost to you.

Preview a segment’s membership before you create it

Troubleshoot your segment by viewing members who will be included without waiting for a segment to generate.

Related content

Klaviyo news
Sep 26, 2025
10 takeaways from K:BOS 2025

Discover 10 key takeaways from K:BOS 2025 – from AI-powered marketing and omnichannel strategies to loyalty, data, and community shaping the future of B2C.

Klaviyo news
Sep 25, 2025
Introducing K:AI Marketing Agent

Get to know K:AI Marketing Agent, the AI that plans, builds, and launches campaigns so marketers can save time, stay on brand, and grow faster.

Klaviyo news
Sep 25, 2025
Introducing K:AI Customer Agent

Learn how Klaviyo’s new K:AI Customer Agent helps service and sales teams plan, personalize, and act throughout the entire customer journey.