All blog articles

All blog articles
How to send the text messages customers actually wantJan 6, 2025
Learn how fitness brand POPFLEX automated strategic SMS reminders during their Black Friday sale to triple revenue, without increasing their discount offers.

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How to use AI to grow email list conversions 65%Jan 6, 2025
Discover how luxury skincare brand Tata Harper used AI-powered form optimization to increase email sign-ups by 65% without changing their subscriber incentives.

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How Huda Beauty increased email orders 50%Jan 6, 2025
Learn how beauty giant Huda Beauty transformed their email marketing from declining performance to 50% sales growth by testing this simple content change.

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How Marine Layer fixed this multi-channel problemJan 6, 2025
Discover how clothing brand Marine Layer boosted customer value by creating seamless experiences between their 45+ stores and online shopping platform.

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A simple trick to boost Black Friday sales without discountsJan 6, 2025
Discover how luxury skincare brand Beekman 1802 used smart customer segmentation to increase holiday sales by 74% while maintaining their premium positioning.

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Rescue lost sales with this smart customer targeting strategJan 6, 2025
Learn how outdoor dog gear brand Ruffwear used smart customer segmentation to create personalized re-engagement campaigns that brought valuable customers back.

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How to stop burning out your email listJan 6, 2025
Discover how DKNY transformed their email marketing by personalizing messages for online and in-store customers, leading to a 30% increase in revenue while reducing email volume.

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Playing favorites: a look back at Klaviyo’s most impactful releases of 2024Dec 21, 2024
Together with our customers, we’ve tackled challenges, unlocked opportunities, and launched new features that made lives easier and businesses stronger.

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Behavioral targeting: what it is and why it mattersDec 19, 2024
Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.