All blog articles

Discover the top 10 ecommerce email automations in 2025 to boost revenue, enhance CX, and personalize at scale. Automate smarter with Klaviyo.

Learn how luxury brand Jenni Kayne increased email revenue by 14.5% while reducing daily emails from 3 to 1, maintaining their premium positioning.

Discover how beauty brand Laura Geller challenged conventional wisdom about message frequency and achieved 3.9X quarterly SMS revenue growth through smart testing.

Learn how fitness brand POPFLEX automated strategic SMS reminders during their Black Friday sale to triple revenue, without increasing their discount offers.

Discover how luxury skincare brand Tata Harper used AI-powered form optimization to increase email sign-ups by 65% without changing their subscriber incentives.

Learn how beauty giant Huda Beauty transformed their email marketing from declining performance to 50% sales growth by testing this simple content change.

Discover how clothing brand Marine Layer boosted customer value by creating seamless experiences between their 45+ stores and online shopping platform.

Discover how luxury skincare brand Beekman 1802 used smart customer segmentation to increase holiday sales by 74% while maintaining their premium positioning.

Learn how outdoor dog gear brand Ruffwear used smart customer segmentation to create personalized re-engagement campaigns that brought valuable customers back.