Unified B2C CRM for growth
Generated by Klaviyo AI
The article introduces Klaviyo’s evolution into a CRM purpose-built for B2C brands by unifying marketing, service, and analytics on a shared data foundation. It outlines new capabilities like Klaviyo Data Platform, Marketing Analytics, omnichannel automation, and Customer Hub, and explains how they support personalization, self-service, and revenue-focused customer experiences.
- Data-first foundation: Klaviyo Data Platform serves as an embedded data layer that stores unlimited customer data, unifies every interaction into a single view, and powers all CRM capabilities.
- Omnichannel automation: New tools such as automated SMS conversations, personalized in-app messaging, channel affinity targeting, and an omnichannel campaign builder support AI-driven, cross-channel marketing.
- Deeper marketing analytics: Marketing Analytics enables teams to move beyond click metrics to understand behavior across channels and quickly turn insights into actions.
- Customer Hub service: Customer Hub embodies a service philosophy focused on proactive experiences, intelligent self-service, and using support interactions to strengthen relationships and revenue.
- Single B2C CRM solution: Klaviyo now combines marketing, customer service, and analytics into one B2C CRM with over 350 pre-built integrations to connect data from anywhere and activate it quickly.
We started Klaviyo with one goal in mind: to personalize at scale. That singular focus resulted in a transformative platform for ecommerce marketers, but we were only 1% done.
Today, we are launching several new features and tools that make us the CRM built for B2C.
At the center of the CRM are the tools you know well: our best-in-class marketing automation and built-in data platform, which we now call Klaviyo Data Platform. Unlike standalone customer data platforms, our KDP is an embedded foundational layer that provides unlimited data storage and connects every interaction and event in a single customer view.
In marketing automation, we know the future is omnichannel and AI-driven. We are releasing a number of new products now and in the coming months to make that easier for our customers––and we’re only going to keep moving faster.
We are excited to announce Marketing Analytics, automated SMS conversations, channel affinity targeting, personalized mobile in-app messaging, and an omnichannel campaign builder to help marketers further personalize, automate, measure and convert like never before. Our new Marketing Analytics makes it easy to go beyond clicks, gain a full view of customer behavior across channels, and shorten the distance from insight to action.
At the heart of this launch is Customer Hub, Klaviyo’s first service product. Our approach to customer service is built on three core beliefs.
First, we believe service starts early—the moment someone engages with your brand. Service isn’t just about solving problems; it’s about creating an exceptional experience from the very first interaction. We’ve built our platform to use customer data proactively, identifying and resolving potential issues before they impact the customer experience.
Second, we believe in self-service as the default. Today’s consumers want to find answers quickly and independently. They don’t want to wait for responses or be passed from one representative to another, repeatedly explaining their situation. Our Customer Hub empowers shoppers to resolve issues on their own terms, with intelligent self-service tools that provide immediate answers.
Third, we view service not as a cost center, but as a revenue driver. When marketing and service work together, supported by shared customer data and insights, they create exceptional experiences that drive loyalty and growth. This is where our expertise in personalization and automation becomes transformative—turning every service interaction into an opportunity to deepen customer relationships and drive revenue through retention.
Now, Klaviyo brings together marketing, customer service, and analytics into a single, data-first solution. At its core is our built-in Klaviyo Data Platform (KDP), which connects data from anywhere, stores it forever, and makes it actionable in minutes—with over 350 pre-built integrations.
Welcome to the new era of consumer relationships. It starts today with Klaviyo B2C CRM.
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