All blog articles

The health & beauty industry is experiencing a glow-up. The majority (66%) of large health & beauty businesses benefited from a rise in profits and margins in 2024, according to Klaviyo’s 2024 state of ecommerce report. This signals that consumer interest in this industry isn’t just growing—it’s booming. While this is great news for health […]

Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.

Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.

The Toast x Klaviyo integration is more than just a way to collect data and connect software, it’s a pathway to deeper, more meaningful connections with your guests.

Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.

Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.

Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.

Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.

Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.