How the Social Insights Analyst ranks Instagram content
Generated by Klaviyo AI
The Social Insights Analyst is AI-powered analysis of your Instagram content inside Klaviyo, surfacing top creators, emerging themes, and post performance as ranked, explained insight cards or as answers in Composer chat. Ask which creators drove the most engagement this month, or what made one post clear the field, and the answer comes back with real numbers from your connected account. Because those signals sit on the unified customer profile, they can feed segments, flows, and campaigns across email and text.
- Insight cards come to you ranked and explained, inside the grid you already work in: The analyst flags things like a creator driving 3x average engagement across four posts on unboxing content, or a theme rising across several posts, so the signal reaches you while it still matters.
- You can ask Composer questions about your own social content: Klaviyo's AI marketing agent answers from live account data — which creators earned the most engagement, which themes are gaining traction, and what made the standout post work, down to format, hook, and creator reach.
- Social signals don't stay stuck in the feed: Because engagement lands on the unified customer profile alongside orders and browsing, a theme catching fire on Instagram can inform a segment and trigger follow-up messages across email and text.
Social drives discovery. It's often where a customer first meets your brand, decides a creator is worth trusting, or falls for a product they'll go on to buy. But the intelligence buried in all that engagement usually lives in screenshots and side conversations, cut off from the rest of your marketing.
That disconnect has a real cost. An insight you can't act on across email, text, or your next campaign is an insight you effectively don't have. If you spot a theme catching fire on Instagram but can't feed it into a segment or a flow, all you've got is a nice observation and no way to use it.
Connected social data changes that. When your social activity lives in the same place as the rest of your marketing, raw metrics stop being a pile to sift through and start becoming ranked, explainable signals you can act on.
What the Social Insights Analyst does
The Social Insights Analyst gives you AI-powered analysis of your Instagram UGC: top creators, emerging themes, and post performance, delivered as proactive insight cards or through Composer chat.
It's built for the marketers doing the day-to-day social work: admins keeping the account healthy, managers steering strategy, campaign coordinators planning what ships next, and content creators deciding what to make more of.
If you'd rather act on what's working than hunt for it, this is for you.
How insight cards rank and explain your signals
Instead of screenshotting posts and pasting them into a separate tool, the analyst reads your live, connected social data and surfaces insights automatically, right inside the grid you already work in.
Say a creator's recent posts are consistently outperforming the rest of your feed on engagement. An insight card flags that creator, ranked and explained: something like "@creator_handle drove 3x average engagement across 4 posts this month, mostly on unboxing content."
This way, you know at a glance who's earning their reach, and why.
Or, say a theme starts gaining traction across several posts before you'd have spotted the pattern scrolling on your own. The card surfaces it early, with the same ranked, explained format: what's rising, how fast, and across how many posts.
Because the analyst comes to you proactively, the signal reaches you while it still matters, not after the moment's passed.
How Composer answers questions about your social content
You can now chat with Composer about your Instagram content to bring a data-driven approach to your social strategy.
Klaviyo's AI marketing agent, Composer, is built inside Klaviyo and powered by your data. When it comes to social, that means you can ask questions about your own content and get answers grounded in real performance.
Ask Composer "Which creators drove the most engagement this month?" and here's what comes back:
Your top creator this month drove the most meaningful engagement of a quiet month.
Here's how the month broke down across 5 posts from 4 creators:
- Top creator: 1 post, 168,952 total interactions. A trail-shorts video pulled 168,230 likes and 801 comments, the one post to spark real conversation that month.
- Second creator: 1 post, 122,458 likes.
- Third creator: 2 posts, 12,125 likes combined.
- Fourth creator: 1 post, 643 likes.
Follow up with "What themes are gaining traction across my recent posts?" and the answer gets specific fast:
Two themes are clearly gaining traction across your recent posts: honest, unprompted reviews and product hauls. Both are pulling far more engagement than generic "obsessed" one-liners.
Push further: "Which post outperformed the rest, and what made it work?" Composer breaks down the mechanics:
Your standout post is a July video titled "best purchase I've made in a while."
The numbers:
- 168K likes, 801 comments, 151 shares
- Engagement rate near 1.5%, solid given the reach
For context, the next-closest posts land in the 120K–130K like range, so this one clears the field by more than 30,000 likes.
What made it work: - Video format. The top 3 posts by likes are all video or carousel. Static images rarely break 100K likes, even from big creators.
- A confident, specific hook. "Best purchase I've made in a while" reads as a genuine verdict, not a vague "obsessed." It sets up a payoff the viewer wants to see.
- A large, engaged creator. The creator's biggest-reach post performed well, and her other posts also perform consistently, so this isn't a one-off fluke.
Composer's answers reflect what's actually happening on the brand's Instagram account in real time.
How social signals shape segments, flows, and campaigns
Because your social data lives in Klaviyo, those signals don't stay siloed. They shape segments, flows, and campaigns across every channel you run.
Here's what that looks like in practice. Say the analyst flags a theme resonating on Instagram, or a creator whose content keeps outperforming. You can use that signal to inform a segment, then trigger a follow-up that carries the same message across email and text. The thing catching fire on social becomes the thing you build your next campaign around, instead of a fleeting win that never leaves the feed.
The unified customer profile is what makes this possible. It connects social engagement to orders, browsing, and everything else you know about a customer, so a social signal becomes a starting point for the rest of your marketing.
Get started with the Social Insights Analyst
Find what's working on your social accounts without the hunt. Let the analyst surface it, then act on it across every channel.
The Social Insights Analyst is available now for customers in a Klaviyo social marketing free trial or paid plan with a connected Instagram account and Composer enabled.
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