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SMS Reporting Dashboard: Your one stop for SMS performance insights

Profile photo of author Rob Hand
Rob Hand
3 min read
Klaviyo news
June 18, 2024
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Centralize SMS performance insights

Generated by Klaviyo AI

This post introduces Klaviyo’s SMS Reporting Dashboard, a centralized view of SMS performance metrics. It explains what data the dashboard surfaces, how it helps marketers understand and optimize SMS campaigns and flows, and how to access it within Klaviyo.

  • Unified SMS analyticsThe SMS Reporting Dashboard consolidates key SMS data into a single, user-friendly view for easier performance evaluation.
  • Revenue and conversionsMarketers can analyze total SMS revenue and conversion rates across campaigns and flows to understand channel impact.
  • Audience and engagementThe dashboard tracks SMS list growth, delivery rates, and subscriber engagement to support ongoing optimization.
  • Deeper reporting linksButtons within each report connect to other dashboards like the Subscriber Growth Report, SMS Deliverability Hub, and campaign and flow overviews.
  • Access and sharingUsers with SMS enabled can find the dashboard under Analytics → Dashboards and export PDF reports to share with their teams.
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We are excited to introduce a new update to the Klaviyo platform: the SMS Reporting Dashboard.

This feature provides a comprehensive view of your SMS performance, equipping your business with the insights you need to track, understand, and optimize your SMS marketing effectively.

Read on to discover how you can leverage this powerful dashboard to gain deeper insights and monitor SMS performance with ease.

The problem

Marketers have an abundance of data and are constantly searching for easier ways to track trends in their business. Klaviyo SMS customers have expressed the need for a holistic view of their SMS channel performance.

SMS marketers need to track key performance indicators (KPIs) specific to the channel to optimize their strategies effectively. Evaluating channel performance can be cumbersome when your data is spread out across multiple locations and views.

The solution

To address these challenges, Klaviyo has launched the new SMS Reporting Dashboard. This powerful tool consolidates all essential SMS data into a single, user-friendly view.

With the SMS Reporting Dashboard, you can:

  • Analyze total SMS revenue and conversion rates: Gain insights into the revenue generated and conversion rates for your SMS efforts across campaigns and flows.
  • Track SMS audience growth: Monitor the growth of your SMS subscriber list over time.
  • Review SMS deliverability and engagement: Evaluate your SMS delivery rates and how subscribers are engaging with your messages.
  • Download and share reports: Effortlessly export PDF versions of your reports to share key findings and strategic insights with your team.
SMS dashboard featuring Klaviyo attributed value, subscribers, SMS performance overview.

You can dig into your performance even faster with helpful dropdowns that show SMS campaign and flow performance by day, as well as specific messages sent.

SMS campaigns summary dashboard

Within each report are also buttons that link to other reporting dashboards where you can dive deeper into the data. Jump from the SMS Reporting Dashboard to the Subscriber Growth Report, SMS Deliverability Hub, Campaigns and Flows overview, or specific messages.

How to access the SMS Reporting Dashboard

The new SMS Reporting Dashboard is available to all Klaviyo accounts that have enabled SMS. Users will find the new option by:

  1. Navigating to the Analytics dropdown in your Klaviyo account
  2. Clicking on the Dashboards tab

Log in to your Klaviyo account to check out your SMS Reporting Dashboard.

Power smarter digital relationships with Klaviyo SMS.

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Rob Hand
Rob Hand
Rob has been at Klaviyo for over 4 years where he’s grown into several roles including Principal Customer Success Manager, helping customers strategically grow their business. He discovered his passion for SMS marketing and has since joined the Marketing team as the Product Marketing Manager for SMS. In his free time, Rob is a cyclist and runner.
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