Rob Hand
Product Marketing Manager, SMS-Klaviyo
Rob Hand
Rob has been at Klaviyo for over 4 years where he’s grown into several roles including Principal Customer Success Manager, helping customers strategically grow their business. He discovered his passion for SMS marketing and has since joined the Marketing team as the Product Marketing Manager for SMS. In his free time, Rob is a cyclist and runner.
Posts by this author
Rob Hand
Jun 26, 2024
SMS capabilities in Europe and APAC

Learn how you can leverage new Klaviyo SMS features in Europe and APAC to enhance your global SMS Strategy.

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Rob Hand
4min read
Rob Hand
Jun 18, 2024
SMS Reporting Dashboard

Learn how you can leverage the Klaviyo SMS Reporting Dashboard to gain deeper insights and monitor SMS performance with ease.

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Rob Hand
3min read
Rob Hand
Jun 6, 2024
Streamline transactional content creation with Klaviyo

Klaviyo introduces two new features including in-app transactional content review and customizable SMS transactional content directly in our platform.

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Rob Hand
2min read
Form analytics displaying a slight drop in engagement from the first step in the form to the second step
Rob Hand
Oct 31, 2023
Optimize Your Conversion Funnel with Multi-Step Form Analytics

In this product release  We are excited to introduce a new update to Klaviyo’s Sign-up forms: Multi-Step Form Analytics. This feature equips businesses with a comprehensive view of their multi-step signup forms, allowing them to understand, track, and optimize the performance of each step. In this blog post, we’ll dive into how Klaviyo’s Multi-Step Form […]

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Rob Hand
4min read
Klaviyo flow builder with a Shopify order update text message set to transactional
Rob Hand
Oct 16, 2023
Streamline Transactional SMS with Klaviyo’s Shopify Order Updates

In this product release  We are excited to introduce a valuable addition to Klaviyo’s SMS feature set: Shopify SMS Order Updates. This new feature enables Shopify users on Klaviyo SMS to effortlessly obtain consent and deliver transactional updates through text messages. With Shopify SMS Order Updates now at your fingertips, brands can efficiently handle all […]

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Rob Hand
4min read
Collect date of birth with SMS Age Gating block for Klaviyo Forms
Rob Hand
Oct 4, 2023
Age Gating: SMS Marketing for Alcohol Merchants

In this product release  The popularity of SMS marketing in ecommerce is soaring, with almost half of all businesses in the industry leveraging the channel for marketing. Brands recognize the importance of offering a mobile-centric experience that fosters direct communication with customers. SMS marketing has proven to be a powerful tool to drive sales, as […]

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Rob Hand
4min read
SMS Settings page displaying branded SMS short links
Rob Hand
Aug 23, 2023
Cultivate trust and engagement with Klaviyo’s branded SMS short links

In this product release  We’re excited to bring our Klaviyo SMS customers the ability to customize the domain for your SMS short links, helping you to establish a recognizable brand identity and build trust with subscribers.  With branded SMS short links, your SMS messages will stand out from the crowd and encourage subscribers to engage […]

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Rob Hand
3min read
Rob Hand
Jul 20, 2023
Simplify your Customer Experience: Lead Capture with Shop for Klaviyo Forms

In this product release:  We are excited to introduce Lead Capture with Shop, a powerful new feature for Klaviyo sign-up forms. Now, Shopify users can take their customer opt-in and purchase experience to the next level by leveraging Klaviyo Sign Up Forms in conjunction with the Shop app. The Shop app is a game-changer in […]

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Rob Hand
4min read
Write campaign copy in seconds with the SMS assistant.
Rob Hand
Nov 4, 2022
Write SMS campaigns in seconds with Klaviyo’s new AI-powered SMS Assistant

Klaviyo customers use campaigns to send one-time messages to pre-established target audiences — think regular newsletters, sale announcements, or promotional sends — using either email or SMS.  With Klaviyo’s new, first of its kind, AI-powered SMS Assistant, marketers can now plug-in a few descriptions about their SMS campaign to generate examples of compliant SMS copy […]

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Rob Hand
4min read