Klaviyo SMS launches in the Nordics

We’re excited to announce that Klaviyo SMS is now available in the Nordic region, including Denmark, Finland, Norway, and Sweden. This expansion is part of our ongoing effort to simplify your international marketing efforts and provide seamless customer experiences across all regions. With SMS coverage now in 16 countries—and more planned for 2024—Klaviyo continues to offer the tools you need to unify your multi-channel marketing strategy.

Why the Nordics?

The SMS landscape in the Nordics is rapidly evolving, with consumers increasingly turning to SMS as a key communication channel. Recent Klaviyo research shows that 73% of Nordic consumers have made a purchase based on a text they received, and 84% have bought something they weren’t planning to after receiving a branded SMS. These numbers highlight the significant potential SMS marketing has in the region, making this the perfect time to expand your brand’s presence.

A seamless, multi-channel experience

Managing multinational SMS campaigns can be a challenge, especially when trying to maintain compliance and consistency across regions. That’s where Klaviyo steps in. We simplify the process by offering:

• Regional SMS numbers: You can add local phone numbers directly in your account, ensuring you’re sending messages with the appropriate regional numbers.
• Localized quiet hours and A/B testing: Automatically adhere to quiet hours in each country to maintain compliance, and run A/B tests to optimize messaging for different regions.
• Audience segmentation by country or language: Easily target specific audiences based on their location or preferred language, ensuring a personalized experience.
• Pre-built multi-channel forms and automations: Launch targeted forms and unify your customer experiences across email, SMS, and mobile push.
• Global performance insights with a Klaviyo portfolio: Get a consolidated view of how your campaigns are performing across different regions and brands, allowing you to make data-driven decisions faster.

Unlocking growth opportunities

Expanding Klaviyo SMS into the Nordics allows your brand to tap into new markets and capitalize on the growing trend of SMS marketing. Our research shows 83% of Nordic consumers who made a purchase after receiving a branded SMS went on to make two or more purchases, proving SMS is a powerful channel for driving conversions and customer loyalty.

Additionally, Klaviyo’s ability to integrate SMS, email, and mobile push marketing into a single platform means you can create coordinated campaigns that offer a cohesive experience for your customers. Whether you’re looking to grow your subscriber list with targeted forms, deliver personalized content through automated flows, or optimize your messaging with multi-channel A/B testing, Klaviyo has the tools to make it easy.

What’s next?

Klaviyo is committed to continuing its SMS expansion throughout 2024 and beyond, offering coverage in more countries and new functionality. We currently support SMS sending in 16 countries, with plans for further expansion throughout 2024 and 2025.

If you’re ready to tap into the power of SMS in the Nordics and beyond, now is the time to start. With Klaviyo, you can confidently expand your reach while maintaining compliance, improving engagement, and driving conversions—all from a single platform.

Head over to our What’s New page to learn more about the latest updates and explore how Klaviyo SMS can help your business grow.