Klaviyo and Figma integration for brand-consistent marketing
Generated by Klaviyo AI
Klaviyo announced two Figma integrations at Config 2026 that connect design systems directly to marketing campaigns. A native plugin lets designers push email layouts to Klaviyo as image blocks, while the Composer AI agent can draft campaigns grounded in a brand's actual Figma components and styles—eliminating manual rebuilds and brand drift.
- Native plugin eliminates rebuilds: designers can push assets and email sections from Figma to Klaviyo in one step, with automatic ordering based on layer naming conventions and full provenance metadata
- AI drafts from your design system: Composer reads published Figma components and library styles through Figma's MCP server, grounding campaign drafts in real brand context rather than generic training data
- Multi-brand workflow support: agencies and enterprise teams can connect to multiple Klaviyo accounts from a single Figma file, switching between brands without re-authenticating
Brands invest heavily in Figma to build robust design systems to create assets, components, and email systems that represent them in the market. The moment those designs need to become marketing, the workflow often breaks. Designers export images by hand. Marketers manually slice every email into sections, download them, upload them into Klaviyo, and reassemble the design piece by piece.
That ends now.
At Figma Config 2026, Klaviyo announced an integration that connects a brand's Figma design system directly to Klaviyo marketing across email, text messaging, and mobile push: The Klaviyo Figma plug-in. This designer-facing plug-in pushes assets and email sections from Figma into Klaviyo as image blocks. It's free on the Figma Community and available to any Klaviyo and Figma user, globally.
This integration gives brand, design, and marketing teams one path from Figma to the customer inbox, without manual rebuilds or brand drift.
Push designs from Figma to Klaviyo
Send assets and email sections straight from Figma into Klaviyo as image blocks, no exporting or manual uploads required. Add custom prefixes and suffixes across multiple layers at once, so every asset stays clearly tied to its campaign. And fine-tune export size, file type, and color profile right in the plugin, so what you ship matches what you designed.
Send multiple assets in one go
Select more than one frame, group, or component and send them all in a single job instead of exporting and uploading one asset at a time.
The plug-in preserves your selection order, so the images land right next to each other in your Klaviyo image library, organized the way you built them and ready to drop into a campaign.
Work across multiple brand accounts from one Figma file
A single Figma user can connect to multiple Klaviyo accounts and push to any of them from the same file. Authenticate once, switch accounts in the plug-in sidebar, and keep moving. No re-authenticating per brand. No jumping to a separate browser tab to swap log-ins.
That matters because large brand groups and creative agencies almost never live inside a single Klaviyo account. A parent company might run 3, 5, or 10 brand portfolios. An agency might move between 15–20 client accounts in a single week.
The plugin is built for that reality: account switching happens right in the sidebar, skipping the maze of browser tabs entirely. It's a small detail that adds up fast for any team managing brands at scale.
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