Customer acquisition
In today's fragmented digital landscape, successful customer acquisition requires more than just ad spend—it demands a sophisticated approach to reaching and resonating with high-value audiences. From emerging social platforms to traditional paid search, discover how leading brands are optimizing their advertising strategies, mastering attribution across channels, and finding innovative ways to acquire customers efficiently in an increasingly competitive market. Explore proven frameworks for building sustainable acquisition programs that drive both immediate results and long-term growth.

Customer acquisition
Growing off-season revenue use caseNov 30, 2023
With access to all your customer data and intuitive tools, you can proactively expand your audience and also your revenue with Klaviyo.

Customer acquisition
How to use Klaviyo's Facebook integrationJun 14, 2023
Brands can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.

Customer acquisition
How to market around a potential Tik-Tok banMay 11, 2023
Learn about the controversy surrounding Tik-Tok and how to adjust your marketing strategy to maximize revenue even if it gets banned.

Customer acquisition
How to break $500K in revenue—without paid adsMay 4, 2023
Graza sold out during their first week in business, bringing in $100K in revenue. Three months later, they’d passed the $500K in revenue mark. Here's how.

Customer acquisition
Why “taboo” brands are owning marketingFeb 8, 2022
Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.

Customer acquisition
4 considerations for the metaverseJan 27, 2022
Are people ready to shop in the metaverse? We asked 3,000 consumers in the UK to learn if brands should start investing in virtual channels.
Customer acquisition
WooCommerce pop-up form tipsAug 28, 2021
7 tips to help you create a popup form for your WooCommerce store to convert website visitors into subscribers and customers.

Customer acquisition
SEO for ecommerce: how to boost you rankingsMay 8, 2021
SEO can be one of the highest performing channels for ecommerce stores. Learn how to maximize your organic visibility and traffic.

Customer acquisition
Build your email list with exit pop-upsOct 18, 2017
Find out how exit popups can help you build your email marketing list, why they're effective, and the data Klaviyo has from users that set them up.