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All blog articles articles

All blog articles
Jan 17, 2023
Create personalized product feeds in the email template editor

In this product release In September, we announced a complete redesign of our personalized product recommendations, including rules-based recommendations. This major update allows you to improve your customer experience by making emails more personal, boost conversion rates with well-matched recommendations, and gain a better understanding of what items are being shown to your customers.  Today, […]

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Jan 12, 2023
Optimize SMS performance and A/B test content in flows

In this product release A/B testing is a pivotal tactic for marketers to make data-driven decisions, allowing you to test different options of content, design, and more. At Klaviyo, we aim to provide you with the tools to experiment with your marketing to continuously optimize and discover what works best for you and your customers, […]

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Jan 12, 2023
How a “heartbeat” of daily emails can power growth

Annmarie Skin Care’s daily email sends is how they make more than 40% of their revenue through email––and they are tackling SMS next.

Easily add SMS disclosure language to any signup form

Deliverability and compliance can seem complex – but we’re here to help keep things simple. With Klaviyo, you’ll always have the confidence that your signup forms are compliant – and optimized – for collecting SMS consent. Today, we’re announcing updates that make it easier than ever to create compliant signup forms that convert. We’ve simplified […]

Solution Recipe 16: “Opt-Out Survey” — Capture and record an unsubscribe reason when customers opt-out

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

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Dec 29, 2022
130+ ways to fuel your growth

Klaviyo keeps getting better and better. As we wrap up 2022, we’re proud to share that we’ve released over 130 new features this year! We know that you move fast – and we’re always here to help fuel your growth.  What better way to ring in the New Year than by reflecting on some of […]

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Dec 22, 2022
December release notes

Release notes are your place to stay up to date with Klaviyo’s latest features. Discover new ways to utilize your customer data to drive more revenue and maximize customer lifetime value. Top features this month New quick search capabilities from the main search bar  Optimize SMS opt-in for mobile and desktop shoppers Get organized with […]

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Dec 21, 2022
Declutter your account with archived flows

Flows empower you to send the right message at the right time. They trigger messages based on a specific action someone takes on your ecommerce store – like viewing a product, subscribing to your newsletter, or abandoning their cart. Over time, you may set up several email flows in your account, especially since Klaviyo offers […]

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Dec 15, 2022
Optimize SMS opt-in for mobile and desktop shoppers

Signup forms are key to your marketing success – they help grow your list by converting site visitors into loyal email and SMS subscribers. They even help you understand your audience by gathering more customer data. But, it can be challenging to manage multiple signup forms that target the right shoppers, based on where they’re […]