Marika Tselonis is the director of retention at Kulin, where she leads lifecycle strategy for ecommerce brands focused on sustainable growth. With nearly a decade of experience in retention, lifecycle, and performance marketing, she builds high-impact email and SMS programs grounded in clean data, smart segmentation, and customer-first thinking. A Klaviyo Champion and trusted retention advisor, Marika has partnered with brands across apparel, wellness, CPG, and lifestyle to turn automation into a scalable growth channel and drive long-term customer value.
