Jessica Fontanilla

Jessica is a senior digital strategist at Klaviyo with a background in lifecycle execution and marketing technology. With over 8 years of experience building and optimizing owned-channel programs, she understands how strategy, data architecture, automation logic, and creative execution drive performance — and cares as much about how something feels for the customer as what it does for the bottom line.

Prior to Klaviyo, Jessica led MarTech and lifecycle initiatives at Strava, designing and scaling the systems behind global growth marketing programs. She works closely with marketers to get more from the channels they own.