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130+ ways to fuel your growth

Profile photo of author Shoshana Antunes
Shoshana Antunes
4 min read
Klaviyo news
December 30, 2022
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Key 2022 Klaviyo feature upgrades

Generated by Klaviyo AI

The article highlights five standout Klaviyo features released in 2022 from over 130 total launches. It explains how these updates improve data connectivity, advertising, email design, and SMS brand recognition to support customer growth.

  • Webhooks in flows: Webhooks now let users connect Klaviyo flows to other tools, automating actions like CRM updates or sending personalized gifts based on customer behavior.
  • Expanded APIs: New and improved Klaviyo API endpoints make the platform more developer-friendly and easier to tailor to specific technical and business needs.
  • Google Ads integration: Klaviyo segments can sync directly to Google Ads audiences, enabling more personalized paid search campaigns using Klaviyo shopping data.
  • New email editor: A redesigned email template editor adds features like universal content, autosave, robust undo, and faster previews to streamline creating revenue-driving campaigns.
  • Virtual contact cards: Virtual contact cards can be shared automatically on SMS opt-in so customers save a branded contact, improving recognition and SMS engagement.
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Klaviyo keeps getting better and better. As we wrap up 2022, we’re proud to share that we’ve released over 130 new features this year! We know that you move fast – and we’re always here to help fuel your growth.

What better way to ring in the New Year than by reflecting on some of our favorites from 2022? We’re raising a glass to some of our favorite features from the year:

Take control of your data to scale your growth

Webhooks in flows

Webhooks in flows allow you to easily connect your Klaviyo account to the other tools in your tech stack. Say you want to automatically update a customer record in your CRM when a customer becomes a repeat buyer, or programmatically send a personalized gift to every new subscriber to your monthly coffee subscription service? You can easily set up a webhook to trigger from your Klaviyo flow that makes this work seamlessly.

New Klaviyo APIs

We’re well on our way to turning Klaviyo into a developer-first platform. We built new API endpoints, updated existing ones, and improved overall functionality. All to make it easier for developers to tailor Klaviyo to meet their needs. Interested in what you can do? Learn more here.

Streamlined omnichannel communication

Google Ads integration

One of our most-requested features of the year had to make it into our top 5 favorite features list! Sync Klaviyo segments directly with audiences in Google Ads to boost your paid search marketing strategy. Use Klaviyo shopping data to serve highly personalized ads to buyers at different points in the consumer journey. Integrate your account in seconds to use the power of Google alongside your owned channels.

New email template editor

We reimagined our email template editor this year to bring you more advanced functionality and make designing emails easier than ever. The new template editor gives you an all-powerful undo button, universal content, autosave, a faster preview experience, and so much more. This way, you can quickly create email campaigns and flows that maximize your revenue potential. Still using the old template editor? Switch to the new experience with the click of a button.

Virtual contact cards

The best brands are accelerating their use of SMS to reach customers, which is why we’ve named virtual contact cards in our top 5 favorites list. We understand the importance of an excellent omnichannel strategy – a key part of doing this is making your brand as recognizable as possible.

Share your virtual contact card automatically when people opt-in to receive SMS, so they can save your number on their phones. Customers will see your brand’s name and logo instead of a generic number. Get recognized instantly and boost your SMS engagement!

Cheers to you!

We love seeing our customers bring these features to life. You are the inspiration for our innovation. We’ve launched over 130 (and counting!) new features this year all to help fuel your growth with Klaviyo.

Here’s to an even bigger and better 2023 – wishing you a Happy Holiday season and joyous New Year!

Shoshana Antunes
Shoshana Antunes
Shoshana Antunes is a senior product marketing manager at Klaviyo, focused on the platform’s email and review products. She is passionate about supporting SMBs and believes they are the heartbeat of communities, and offer the ability to create generational wealth for business owners and their families. She’s spent the last 6 years in tech and 8 years in marketing working to improve experiences and processes for small businesses. Outside of work, she often has her head in a book, working toward her goal of reading 30 books in 2024. She also (mostly) enjoys doing DIY projects for her fixer upper, though she says she isn’t particularly handy. Shoshana has her MBA from Boston University.
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