Stefan Milicevic
Stefan Milicevic is a CRM and retention strategy expert with over 10 years of experience in email marketing. Based in Bosnia and Herzegovina and working with clients worldwide, he specializes in helping brands grow through data-driven lifecycle marketing, customer retention strategy, and performance analytics.
Stefan holds a Master’s degree in corporate law and has worked across sales, operations, and executive leadership roles. His work focuses on bridging strategy, analytics, and execution to help businesses build scalable retention systems.
Fluent in several languages and experienced working with international teams, Stefan brings a practical, strategic perspective to modern CRM, lifecycle marketing, and business growth.
Posts by this author

Stefan Milicevic
Run A/B tests that actually mean somethingMar 18, 2026
A/B testing for CRM optimization only works if your math works. Learn how to size, balance, and interpret experiments correctly.