Michael Pattison
Lead Digital Strategist-Klaviyo
Michael Pattison
Michael joined Klaviyo in 2023 as the Lead Digital Strategist. Prior to joining Klaviyo, Michael ran Relationship Marketing at Vail Resorts for 5 years where he managed all aspects of email, SMS, push and direct marketing. Before going brand side, he built and managed professional and client services teams at several marketing technology SaaS companies including SendGrid, Sailthru, Criteo and CheetahMail. Overall, he has been working in digital marketing for 20 years and loves helping brands and people connect through digital means.
Posts by this author
Michael Pattison
Apr 3, 2024
BIMI: the untapped tool for email marketers

BIMI is designed to help email recipients easily identify legitimate emails from trusted emailers by displaying a verified logo.

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Text reads "Crack the growth code"
Michael Pattison
Mar 6, 2024
Omnichannel planning for 2024

We discuss how to approach each of your owned marketing channels through an omnichannel lens and offer a few proven tactics for coordinating across channels.

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Image shows a red background with lighter, all caps text reading WHY OWNED CHANNELS ARE ESSENTIAL
Michael Pattison
Feb 29, 2024
Why owned channels are essential

Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.

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