Liis Schmidt
Liis Schmidt is head of email and SMS at Defiant Digital, a Sydney-based creative performance and digital marketing agency and Klaviyo Platinum Master Partner. With 15+ years of digital marketing experience, including 8 years focused on CRM and lifecycle marketing, Liis leads strategy and client relationships across a portfolio of ecommerce brands. She is a 2026 Klaviyo Champion.
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Liis Schmidt
8 low-effort BFCM emailsAug 4, 2026
8 BFCM emails that took almost no time to build still drove real revenue. See the fast, low-effort sends agencies used to convert during Black Friday.