Posts by this author
Jake
Want to make some money? Say no to cookiesMay 17, 2022
Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.
Jake
6min read
Jake
What no one wants you to know about attributionApr 18, 2022
Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.
Jake
31min read
Jake
Klaviyo’s updated multi-channel attribution modelMar 21, 2022
Klaviyo has updated its attribution model to better coordinate multi-channel experiences.
Jake
5min read