Posts by this author
JakeWant to make some money? Say no to cookies
May 17, 2022
Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.
JakeWhat no one wants you to know about attribution
Apr 18, 2022
Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.
JakeKlaviyo’s updated multi-channel attribution model
Mar 21, 2022
Klaviyo has updated its attribution model to better coordinate multi-channel experiences.