Gerard Coll Costa
Gerard Coll Costa is the founder of GSeddy, a Spain-based retention marketing agency specializing in email, SMS, and lifecycle marketing for ecommerce brands. He began his career in digital marketing in 2020 and holds a degree in Economics from UOC, as well as a Master’s in Digital Marketing and Growth Hacking from EAE Business School. After working across different areas of digital marketing, including marketing manager roles, he specialized in customer retention and served as head of email marketing for major ecommerce brands in the United States and other international markets. Today, he helps brands strengthen customer relationships, increase repeat purchases, and maximize customer lifetime value through strategic retention programs.
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Gerard Coll Costa
Personalization is your best lead acquisition tool Aug 24, 2026
Rising ad costs mean wasted clicks add up fast. See how a lead acquisition strategy built on personalization and zero-party data turns more clicks into customers.