3 Types of Post-Purchase Emails (Infographic)

This week, I’ve discussed the three types of post purchase emails, when to send them, how to segment them, and what content to include. The infographic below summarizes these posts and outlines the key points to keep in mind for “thank you,” product review, and product recommendation emails. Enjoy!

3-types-of-post-purchase-emails (1)

Click here to download the image!


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The Ultimate eCommerce Spam Trigger Word List Guide



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  • Hi Marissa, great post! Referring to #3 -How do we go about curating recommendations based on a customers order? Thanks!

    • Hey there — Thanks for reading! To curate recommendations based on a customer’s order, first create a flow that is triggered by the purchase of a certain product. Then, include your curated product recommendations in this email. For more information, you can check out the product recommendation section in this post :http://www.klaviyo.com/blog/2016/04/18/3-types-of-post-purchase-emails/!

      • Sounds great Marissa, we’ll definitely have to give this a try! Thanks!

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