All blog posts

Klaviyo launches Marketing Agent and Customer Agent at K:BOS 2025, advancing its AI-first B2C CRM to unify data, marketing and customer service.

Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.

Discover Klaviyo's new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximise revenue.

Use Klaviyo proprietary data to understand how brands won the largest share of revenue in their BFCM and apply those learnings this year.

Explore the latest data and growth trends on BFCM across Europe to create a successful Black Friday campaign across the UK, France, Germany, and beyond.

Turn product photos into campaign-ready images in seconds with Klaviyo Remix. Discover 5 AI product photo editing use cases to kickstart your creative marketing strategy.

Remix, built on Google Gemini’s new image editing API, lets marketers edit email images directly in Klaviyo. Adjust colors, refine product shots, and bring ideas to life faster.

Discover how implementing Marketing Analytics can lead to immediate improvements in customer segmentation, campaign effectiveness, and ROI.

Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday, from list growth and loyalty to omnichannel engagement and AI-powered personalisation.