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Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

Avoid the risk of lost or blocked emails, ensure you meet Google and Yahoo’s email sender requirements which came into effect in 2024.

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalisation. Get started with AI for marketing automation.

If you’re convinced by Klaviyo and looking to replatform, here are the steps we suggest for building your business case and getting executive buy in.

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Type in your goals and watch Klaviyo create email content in seconds.

Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.