All blog posts

Learn about the history of CRM software and how Klaviyo changed the game by introducing the first CRM designed specifically for B2C businesses.

Discover why a customer data platform (CDP) is essential, how traditional CDPs fail at personalisation, and why the future lies in an embedded CDP.

Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.

Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.

An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.

Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.

Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.

Simplify marketing automation with Klaviyo’s WooCommerce integration. Create personalised email, SMS, and mobile push campaigns to drive revenue.

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.