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Automated flows just got a makeover

Profile photo of author Shoshana Antunes
Shoshana Antunes
2 min read
Klaviyo news
November 15, 2023
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Faster, clearer flow building

Generated by Klaviyo AI

The updated flow builder introduces a modern, more intuitive interface for creating and managing automated customer journeys. Readers learn how new navigation, configuration, and visibility tools streamline setup, troubleshooting, and optimization without changing existing flow functionality.

  • Redesigned interfaceThe flows experience now has a modern look and feel that simplifies setting up impactful customer journeys.
  • Improved navigationA minimap and navigation toolbar make it easier to locate elements and pan around the canvas with a cursor.
  • Streamlined configurationA side panel lets users adjust flow settings, preview messages, run A/B tests, and view performance without leaving the builder.
  • Entry visibilityThe Trigger Setup Preview tool shows the last 10 profiles that qualified for a flow and why, with search for specific profiles.
  • Guided setupAdditional guidance throughout the builder supports confident setup and editing while preserving all existing flow functionality.
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Automated flows help you create efficient, personalized customer journeys by sending timely messages triggered by real-time behavior. Flows are powerful, and they can require time to set up. But once they’re live, you can sit back and watch the revenue flow in.

We gave the flow builder a face lift, making it easier to use so you can create flows, troubleshoot them, and increase conversions faster.

A better layout for optimal editing.

Introducing a modern, intuitive look

The new flows experience features a redesigned look and feel, making it easier than ever for you to set up impactful customer journeys. Our favorite parts:

  • A new way to navigate: Use the new minimap and navigation toolbar to help you quickly find what you’re looking for or easily pan around the canvas using only your cursor.
  • Improved drag-and-drop functionality: Quickly and easily add custom elements into your flow with our new, intuitive drag-and-drop menu
  • A flow configuration side panel: Customize your flow settings, see message previews, create A / B tests, view performance, and more all without leaving the flow builder
  • Better visibility into who enters a flow: Try the Trigger Setup Preview tool to see the last 10 profiles who qualified for your flow, with reasons for why they entered the flow. Plus, search for a specific profile to see whether they met the flow’s conditions

Included in our makeover is more guidance and direction at different stages of the flow builder so you can feel confident during set up and editing. We took everything that was great about flows, and made them even better. No flow functionality was lost as part of this release.

Toggle on the new flow experience and give it a try. You’re going to love it.

Shoshana Antunes
Shoshana Antunes
Shoshana Antunes is a senior product marketing manager at Klaviyo, focused on the platform’s email and review products. She is passionate about supporting SMBs and believes they are the heartbeat of communities, and offer the ability to create generational wealth for business owners and their families. She’s spent the last 6 years in tech and 8 years in marketing working to improve experiences and processes for small businesses. Outside of work, she often has her head in a book, working toward her goal of reading 30 books in 2024. She also (mostly) enjoys doing DIY projects for her fixer upper, though she says she isn’t particularly handy. Shoshana has her MBA from Boston University.
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